Alpine Sprout 녹차 패키지 디자인 by Jie Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2022

Alpine Sprout 녹차 패키지 디자인

by Jie Yang

Client: Decelent

A' Design Award 동상 Winner in 패키징 Category

13,248

Verified Award Winner

Verify Award Status for #140005

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpine Sprout 녹차 패키지 디자인

알파인 스프라우트(Alpine Sprout)는 중국 후베이성 우펑현에서 재배되는 고산 녹차를 위한 패키지 디자인이다. 이 차는 높은 산과 절벽에서 자라기 때문에 잎을 채취하기가 매우 어렵다. 험준한 재배 환경과 차를 따는 이들의 노고를 담아내기 위해 외부 상자에는 가파른 산을 추상화한 형태와 중국 서예가 표현되어 있다. 상자 측면의 양각과 음각 패턴은 옛 차마고도(茶馬古道)를 연상시킨다. 외부 상자는 분해 가능한 판지로 제작되었으며, 내부의 차는 분해 가능한 종이 봉투에 담겨 있다.

The Recognition

About the A' Design Award 동상

Alpine Sprout 녹차 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Alpine Sprout 녹차 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Alpine Sprout 녹차 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Dimensions & Packaging: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Tags: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Production Technology: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Design Challenge: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Research: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiration: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Project Duration: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Operation Flow: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Team Members: JieYang