Forte Forte Roma 리테일 인테리어 디자인 by Robert Vattilana is a highly esteemed winner of the very prestigious 2022 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.
철인테리어· 2022
Forte Forte Roma 리테일 인테리어 디자인
Client: Forte Forte
A' Design Award 철상 Winner in 인테리어 Category
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The Design
About Forte Forte Roma 리테일 인테리어 디자인
포르테 포르테 로마(Forte Forte Roma)는 로마의 패션 부티크를 위한 리테일 인테리어 디자인이다. 공간은 총 71제곱미터 규모이며, 이 중 판매 공간은 53제곱미터를 차지한다. 아프가니스탄산 그린 오닉스를 대형 대칭 블록으로 절단하고 무광으로 마감하여 바닥과 벽면을 마감했다. 쏟아지듯 흐르는 빛이 공간의 경계를 그려낸다. 광택 처리된 황동 패널을 접어 황동 스티칭으로 고정하여 후면 벽을 구성했다. 흰색 천장에는 경사진 띠와 빛나는 원형 조명(포트홀)이 배치되어 있다. 피팅룸은 황동 도어와 세이지 컬러의 캐피토네 벨벳으로 마감된 내부로 이루어져 있다.
The Recognition
About the A' Design Award 철상
Forte Forte Roma 리테일 인테리어 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Forte Forte Roma 리테일 인테리어 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Forte Forte Roma 리테일 인테리어 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony.
In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history. - Dimensions & Packaging
- Total net area m2 71; Sales area m2 53
- Tags
- Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
- Production Technology
- The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
- Design Challenge
- The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts.
Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible.
During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control. - Research
- From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
- Inspiration
- The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
- Project Duration
- The project started in december 2019 in Rome and finished in october 2020
- Operation Flow
- The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency.
It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls.
The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall. In contrast, the ceilings are white in the initial part of the shop,
with inclined and dynamic bands, while in the second they open in a geometric composition of luminous portholes. In such an affirmative space, the dressing rooms closed by brass hinged doors opened by portholes are a mysterious presence, which reveals feminine, boudoir–like interiors in sage–colored capitonné velvet. - Team Members
- Lead Designers, Creative Ditectors: Robert Vattilana and Giada Forte
- Image Credits
- All photos credit: Danilo Scarpati Photographer
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