Jesvin Yeo의 Fading Traditional Trades and Crafts 책

디자이너 Jesvin Yeo의 작품 Fading Traditional Trades and Crafts 책은(는) 매우 권위 있는 2022 A' Design Award 금상의 인쇄 및 출판 미디어 디자인 부문에서 탁월한 수상작입니다.

금인쇄· 2022

Fading Traditional Trades and Crafts 책

디자이너: Jesvin Yeo

인쇄 부문 A' Design Award 금상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Fading Traditional Trades and Crafts 책 소개

이 책은 3D 엠보싱을 사용하여 종이 용선과 인도 장신구에서 페라나칸 구슬 신발에 이르기까지 전통적인 싱가포르 장인이 세심하게 만든 작품의 복잡한 세부 사항을 문서화하고 강조합니다. 컬러 페이지는 전통 공예의 흥망성쇠를 상징하며, 산업이 발전(둔함)을 시작하여 황금기(노란색)를 거쳐 점차 쇠퇴(흰색)됩니다. 우리 인간만이 그것을 보호하고 지원하고 되살릴 수 있기 때문에 독자들이 싱가포르의 이 무형 문화 유산의 잃어버린 예술을 발견하고 페이지를 가리도록 파스텔 분필이 부착되어 있습니다.

수상 인정

A' Design Award 금상 소개

Fading Traditional Trades and Crafts 책, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Fading Traditional Trades and Crafts 책, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Fading Traditional Trades and Crafts 책, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
치수 및 패키징: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
태그: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
생산 기술: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
디자인 과제: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
연구: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
영감: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
프로젝트 기간: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
운영 흐름: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
특허: Copyrights belong to Jesvin Yeo, 2021
팀원: Jesvin Yeo
Alvin Ng.
이미지 출처: All images: Photographer Victor Gui, 2021 and 2022