About Puer 인포그래픽 포스터 by Evan Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2026

About Puer 인포그래픽 포스터

by Evan Chen

A' Design Award 철상 Winner in 그래픽 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About About Puer 인포그래픽 포스터

어바웃 푸얼(About Puer)은 중국 윈난 지역에 뿌리를 둔 차인 푸얼차를 주제로 한 인포그래픽 포스터 시리즈이다. 각 포스터의 규격은 500×700밀리미터이다. 이 시리즈는 푸얼차 나무의 종, 생태적 특징, 생물다양성 및 원산지를 소개한다. 푸얼차의 효능은 생물학적·화학적 관점에서 설명된다. 텍스트, 그래픽, 도표, 일러스트레이션이 복잡한 데이터를 명확한 구조로 단순화한다. 대중이 차에 대한 기본 지식을 익히도록 돕고, 중국 차 문화를 보다 폭넓은 관객과 공유하는 것을 목표로 한다.

The Recognition

About the A' Design Award 철상

About Puer 인포그래픽 포스터, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. About Puer 인포그래픽 포스터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. About Puer 인포그래픽 포스터, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
Dimensions & Packaging: Poster: 500mm*700mm
Tags: Infographic,logo,packaging,illustrations,graphics,aggs,
Production Technology: The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
Design Challenge: Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
Research: The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
Inspiration: The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
Project Duration: between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
Operation Flow: To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
Team Members: Evan Chen
Min Fang
Fan Zhang
Image Credits: Evan Chen