Stamatakis Bakery 리브랜딩 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award 금상 in 패키징 디자인 Competition Category.
금패키징· 2023
Stamatakis Bakery 리브랜딩
Client: Stamatakis
A' Design Award 금상 Winner in 패키징 Category
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- Verified Award Winner
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The Design
About Stamatakis Bakery 리브랜딩
가정의 진정한 레시피와 추억이 담긴 석판화. 가장 사랑받는 베이커리 제품이 전통을 만나고, 맛의 신비로운 안내자와 즐거움의 의식이 함께할 때, 떠오르는 것은 언제나 여성의 모습입니다. 감성적 추억을 불러일으키는 유제니아의 진정한 풍미, 전통의 장인 레시피! 유제니아는 석판화처럼 결코 똑같지 않으며, 틀에서 나온 것도 아닙니다. 유제니아에게 틀은 없습니다. 왜냐하면 그녀는 어머니를 닮았기 때문입니다.
The Recognition
About the A' Design Award 금상
Stamatakis Bakery 리브랜딩, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Stamatakis Bakery 리브랜딩, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Stamatakis Bakery 리브랜딩, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
- Dimensions & Packaging
- Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm - Tags
- Rebranding, packaging design, bakery
- Production Technology
- The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more. - Design Challenge
- The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way. - Research
- There was no research for this project
- Inspiration
- It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
- Project Duration
- he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
- Operation Flow
- All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
- Patents
- No Patents
- Team Members
- creative director: Antonia Skaraki
art director: Andreas Deskas - Image Credits
- Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
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