Pet Pet 브랜드 제품 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2023

Pet Pet 브랜드 제품

by Antonia Skaraki

Client: Pet Pet

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #141273

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pet Pet 브랜드 제품

모든 사람과 반려동물은 각자 고유의 정체성과 특별한 요소, 특징을 지니고 있습니다. 모든 반려동물은 고유한 개성, 성격, 감정, 욕구를 가지고 있습니다. 유쾌한 팝 무드, 깔끔한 선과 형태, 디자인, 인포그래픽을 통해 사랑이 가득한 관계의 각인을 만들어냈습니다. 감정은 한 순간의 표현을 포착하고 그 각인과 정체성을 창조하도록 디자인을 이끌었습니다. 단순함 또한 시그니처이기에 이 디자인은 팝 아트적 관점에서 전개됩니다.

The Recognition

About the A' Design Award 은상

Pet Pet 브랜드 제품, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Pet Pet 브랜드 제품, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Pet Pet 브랜드 제품, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Dimensions & Packaging: Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tags: Rebranding, packaging design, packaging, pets
Production Technology: The materials use for the packaging are plastic doypacks.
Design Challenge: The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Research: For this project there was no research.
Inspiration: The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Project Duration: The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Operation Flow: After the brands packaging redesign the new packages had a better optical impact to the clients.
Team Members: Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Image Credits: Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)