Sun Dachun 패션 스토어 인테리어 by Ling Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2023

Sun Dachun 패션 스토어 인테리어

by Ling Lin

Client: Fungc Hh Design

A' Design Award 동상 Winner in 인테리어 Category

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Verified Award Winner

Verify Award Status for #141589

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sun Dachun 패션 스토어 인테리어

선다춘(Sun Dachun)은 2021년 중국 장쑤성에 완공된 패션 스토어 인테리어이다. 이 디자인은 비교적 정방형에 가까운 평면 안에서 순수한 기하학적 형태와 매스를 활용한다. 메인 파사드 디스플레이, 의류 진열, 피팅룸, VIP룸, 계산 카운터가 하나의 동선을 따라 연결된다. 화이트 아트 페인트에 블랙과 실버 마감을 조합해 공간에 통일감을 부여했다. 천장에 매입된 트랙 스포트라이트가 의류를 부각하고, 거울은 시야를 확장한다. 이 인테리어는 브랜드 이미지와 매장 내 경험을 뒷받침한다.

The Recognition

About the A' Design Award 동상

Sun Dachun 패션 스토어 인테리어, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Sun Dachun 패션 스토어 인테리어, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Sun Dachun 패션 스토어 인테리어, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through the integration of space and artistic aesthetics, the interior design aims to improve the image of SUNDACHUN, a young fashion brand based in China. The project excavates the deep commercial value of the brand and creates a space full of imagination and creativity.
Dimensions & Packaging: The retro and science fiction design elements build the space imagination. With straight lines and arcs, two spatially organized blocks and curved surfaces describe the appearance of space while simplifying the internal structure, presenting it in an eye-catching minimalist shape. As the lights are gradually lit up, the color and texture of the materials change to reflect the most authentic emotions. People will re-examine their own hearts and the surrounding environment in the amplified personal emotions.
Tags: interior design, store, fashion, material, modern
Production Technology: In the choice of materials, the white artistic paint and the black and silver finishes, after the interspersed relationship of the attached masses, are strengthened by color, suggesting movement and static and ensuring the unity of the space.
Design Challenge: The overall design of the fashion store is all about proportion and division. The large futuristic pieces of silver, diffuser light strips, bar chandeliers, and curved walls are combined with the brand's own concepts and creativity in the offline retail experience, constituting a story of exploration in the unknown.
Research: The essence of commercial space is people-oriented service for marketing, and the space itself is a medium. The project is related to the upgrading and optimization of brand image and in-store experience, providing customers with more services and choices.
Inspiration: Inspired by the brand concept, the pure geometric shapes and blocks return the space to its origin. In the relatively square layout, all functions such as the main facade display, clothing display, fitting room, VIP room, cashier counter, etc. are integrated and connected through the walking line to form a "one-piece" tailoring in the architectural space.
Project Duration: The project finished in 2021 in Jiangsu, China.
Operation Flow: The track spotlights are integrated on the ceiling to highlight the displayed clothes, and the adjusted angle of light and shadow give rhythm to the space. The saturation of light and the interspersed mirrors make the space open and impressive while presenting the best quality of clothes. The indoor symmetrical shelf extends the customer's vision, and the fitting room is hidden in the corner; the white paint and layered shapes of the VIP space bring the overall space back to tranquility.
Team Members: Designer: Ling Lin