Temple of Heaven 아이스크림 선물 상자는 by Jiuzhou Li

Temple of Heaven 아이스크림 선물 상자는 by Jiuzhou Li is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2023

Temple of Heaven 아이스크림 선물 상자는

by Jiuzhou Li

Client: Li jiuzhou Studio

A' Design Award 동상 Winner in 패키징 Category

11,350

Verified Award Winner

Verify Award Status for #141808

View at A' Design Award Press Release Award Badge

Colors

The Design

About Temple of Heaven 아이스크림 선물 상자는

디자인의 독특한 특징은 외부 포장과 상품이 판매와 전시를 위해 결합되어 그 의미와 디자인 유래를 보여 주는 방식으로 제작된다는 것입니다. 포장 박스 내부에 단열층이 있고, 양쪽에 아이스백을 넣을 수 있는 공간이 있어 고객이 구매한 후에도 오랫동안 내부 온도를 매우 낮게 유지할 수 있습니다. 중국 사람들이 친척이나 친구를 방문할 때 선물은 필수 품목입니다. 친구를 방문할 때 가장 좋은 선물은 행운을 가져다 주는 것입니다. 이 아이디어를 바탕으로 "천국-드림 드로우 포 차이나" 아이스크림 선물박스가 나왔습니다.

The Recognition

About the A' Design Award 동상

Temple of Heaven 아이스크림 선물 상자는, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Temple of Heaven 아이스크림 선물 상자는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Temple of Heaven 아이스크림 선물 상자는, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gifts are essential items for Chinese people to visit relatives and friends. The best gift for visiting friends is to bring good luck. "Good luck, success, longevity, happiness and wealth" are the five most popular auspicious elements. "Temple of Heaven -Dream draw for China" ice cream gift box came into being.

The gift box packaging is the style of the Temple of Heaven white marble balustrade, so that ice cream can be inserted and combined into several boxes for commodity display.
Dimensions & Packaging: ice cream Width 4.6mm x Depth 4.6mm x Height 100mm
Protective shell of ice cream Width 60mm x Depth 60mm x thickness 1mm x Height 110mm
The bottom of ice cream Width 62mm x Depth 62mm x thickness 1mm x Height 8mm
Ice cream gift box Width 520mm x Depth 230mm x Height 100mm
Tags: Ice cream, gift, Multiple flavors, box
Production Technology: Five flavors of ice cream, ice cream sticks and their transparent outer packaging are bioplastics. The outer packaging box is covered with silver cardboard and waterproof film.
Design Challenge: The gift box packaging is the style of the Temple of Heaven white marble balustrade, and there are holes in the top of the packaging, so that ice cream can be inserted and combined into several boxes for commodity display.There are five flavors of ice cream in the package. The structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
Research: China lacks high-grade ice cream gifts.

The edible part of the ice cream is shaped by an auspicious cloud style stigma, and the auspicious cloud represents good luck. Eating auspicious clouds in China means that something very lucky will accompany you. On the outer packaging, there are five auspicious wishes: "Always have good luck, be successful, always be young and healthy, always be happy and inexhaustible wealth."

In Chinese traditional culture, the five auspicious elements of "Good luck, success, longevity, happiness and wealth" respectively represent the five basic elements of nature, "Fire, Wood, Earth and Gold Water". They are "red, green, brown, white and blue"
Inspiration: The unique feature of the design is that the outer packaging and commodities are made into a way to show their meaning and design origin in combination for sale and display. And the structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.
Project Duration: The project started in January 2022 in Beijing and finished in August 2022 in Beijing.
Operation Flow: Ice cream as a gift for friends. After eating, you can see "sign Dream draw for China" on the ice cream stick, which means to get the best luck in China. The outer packaging of ice cream can be used as storage items after use. Each one has a good blessing printed on it.

When selling, ice cream can be inserted into the hole above the box, and multiple boxes are combined side by side, which becomes the style of the white jade railing of the Temple of Heaven. When you sell it, you don't have to be afraid that the ice cream will melt due to the weather, because there is a special place for ice packs in the gift box package, which can guarantee that it won't melt within 12 hours.
Image Credits: IP Lijiuzhou/ COPYRIGHT Lijiuzhou/ IMAGE Lijiuzhou/ PHOTO Lijiuzhou