Givenery Garden 핸드크림 패키지 by Huizi Tian is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2023

Givenery Garden 핸드크림 패키지

by Huizi Tian

Client: Shero Ching

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #141927

View at A' Design Award Press Release Award Badge

Colors

The Design

About Givenery Garden 핸드크림 패키지

Givenery Garden은 서로 다른 효능과 향을 지닌 세 가지 핸드크림 세트를 위한 패키지 디자인이다. 세트는 기프트 박스 1개, 개별 박스 3개, 알루미늄 튜브 3개로 구성된다. 기프트 박스는 뚜껑과 밑판이 분리되는 싸개 구조를 적용해 개봉 순간에 의례적인 감성을 더한다. 백색 카드지 인쇄와 촉감 코팅을 통해 일러스트레이션의 색감을 보호한다. 일러스트레이션은 장미, 데이지, 대나무, 사이프러스 등의 식물 요소를 우아한 세리프 서체와 결합했다. 어두운 톤은 아로마테라피 제품 특유의 차분한 분위기를 뒷받침한다.

The Recognition

About the A' Design Award 동상

Givenery Garden 핸드크림 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Givenery Garden 핸드크림 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Givenery Garden 핸드크림 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
Dimensions & Packaging: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
Tags: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
Production Technology: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
Design Challenge: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
Research: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
Inspiration: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
Project Duration: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
Operation Flow: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.