Gui Jiu Shi Jia 주류 패키지 디자인 by Yunlin Dai and Weiliang Tao

Gui Jiu Shi Jia 주류 패키지 디자인 by Yunlin Dai and Weiliang Tao is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2023

Gui Jiu Shi Jia 주류 패키지 디자인

by Yunlin Dai and Weiliang Tao

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Gui Jiu Shi Jia 주류 패키지 디자인

'구이지우스자(貴酒世家)'는 중국 백주(바이주)를 위한 패키지 디자인이다. 병은 정면에서 보면 사각형이며, 위에서 내려다보면 사각과 원형이 결합된 형태를 이룬다. 이 형태는 확고한 원칙과 유연한 사고를 아우르는 문화적 관념을 담고 있다. 라벨에는 전통적으로 환대를 상징하는 구이저우 지역의 납염(바틱) 영객조(迎客鳥) 문양이 적용되었다. 병은 스프레이 도장, 소성, 브러싱 공정으로 마무리되었으며, 병목 슬리브는 가죽으로 감쌌다. 패키지 박스에는 특수지, 섬유판, 은박, 금속 사인이 사용되었다. 네 가지 코드 체계를 통해 위조 방지 기능을 갖추었다.

The Recognition

About the A' Design Award 철상

Gui Jiu Shi Jia 주류 패키지 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Gui Jiu Shi Jia 주류 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Gui Jiu Shi Jia 주류 패키지 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimensions & Packaging: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Design Challenge: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Research: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Project Duration: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Operation Flow: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Team Members: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu