Bank Of Shanghai Flagship Store 리테일 상업 공간 인테리어 by Shenzhen Scene Aesthetic Design Co., Ltd

Bank Of Shanghai Flagship Store 리테일 상업 공간 인테리어 by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2023

Bank Of Shanghai Flagship Store 리테일 상업 공간 인테리어

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: Bank of Shanghai

A' Design Award 은상 Winner in 인테리어 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Bank Of Shanghai Flagship Store 리테일 상업 공간 인테리어

상하이은행 플래그십 스토어는 베이징 금융가에 위치한 은행 지점을 위해 조성된 리테일 상업 공간 인테리어이다. 560제곱미터 규모의 공간은 모듈형 기능 기반 레이아웃을 적용하여 서비스 전시, 상담, 커뮤니케이션, 거래 구역을 유기적으로 연결한다. 로비의 정방형 돔은 황푸강을 연상시키며 상하이의 하이파이(海派) 문화를 반영한다. 외부 구역은 밝고 개방적인 반면, 내부 공간은 목재와 가죽 마감, 짙은 색조를 사용하였다. 바닥부터 천장까지 이어지는 프로스티드 글라스는 자연광으로 인한 눈부심을 완화한다.

The Recognition

About the A' Design Award 은상

Bank Of Shanghai Flagship Store 리테일 상업 공간 인테리어, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Bank Of Shanghai Flagship Store 리테일 상업 공간 인테리어, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Bank Of Shanghai Flagship Store 리테일 상업 공간 인테리어, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation.
Dimensions & Packaging: 560㎡
Tags: modular, function-based layout, Haipai culture, flagship bank branch
Production Technology: Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights.
Design Challenge: The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
Research: As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
Inspiration: As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
Project Duration: The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
Operation Flow: The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Shuidong He,
Qilin Yang