Jalpullieunjib 고급 로션 티슈는 by Mirae Well Life

Jalpullieunjib 고급 로션 티슈는 by Mirae Well Life is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2023

Jalpullieunjib 고급 로션 티슈는

by Mirae Well Life

Client: Mirae Well Life

A' Design Award 철상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #142473

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jalpullieunjib 고급 로션 티슈는

점차 소비자들이 럭셔리한 소비를 지향함에 따라 잘풀리는집이라는 프리미엄 라인 이미지를 형성하기 위해 일반 제품군과 구별되는 특성을 표현함으로써 브랜드 차별화를 이루어 나가고 있다. 유럽풍의 앤틱한 패턴을 사용하여 고급스러운 분위기를 연출하였으며, 각 상자의 패턴을 조합하여 세련미를 표현하도록 구성하였습니다.

The Recognition

About the A' Design Award 철상

Jalpullieunjib 고급 로션 티슈는, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Jalpullieunjib 고급 로션 티슈는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Jalpullieunjib 고급 로션 티슈는, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They are chose the brand name in the hope that they would have hope while presenting or using toilet paper as a “Jalpullieunjib”. In terms of design, They have built a system that shows the characteristics of premium products with a line that has inherited the color of the “Jalpullieunjib” brand. It used visually luxurious colors and patterns, was designed to blend in with the whole, and in terms of interiors, it was designed to create a stylish atmosphere wherever you are in the house.
Dimensions & Packaging: Luxury lotion tissue essential(30m 30rolls toilet paper) - 360mm x 240mm x 490mm / Luxury Lotion Beauty Tissue Essential(230sheets 3pieces) - 235mm x 115mm x 270mm / Luxury lotion beauty tissue origin(210sheets 4pieces) - 235mm x 115mm x 340mm
Tags: Toilet paper, Beauty tissue, Jalpullieunjib, Hygiene products
Production Technology: The high-grade lotion line of products is lotion-treated and makes low-dust, soft, 100% natural pulp, suitable for sensitive people who need to use a lot of tissue for rhinitis. In addition, our products have acquired a patent for lotion treatment so that you can use it with peace of mind, and we have also completed fluorescent fabric tests and human skin irritation tests.
Design Challenge: In this design activity, it was difficult for this product to accurately recognize it as a lotion tissue and to indicate the content of ingredients. Consumers can see at a glance what features a product has by looking at the product design. So we expressed the moist feeling of the lotion tissue with a pictogram in the form of water droplets, and the content of the lotion was made with an emblem. To ensure that it features in such an overall design that it doesn't get in the way, we've finally completed it over a few researches and cyan.
Research: We tried to put all the specifications, brand logo, product name, etc. of product into one design. And by expressing the contents of the lotion ingredient, which is the most important feature, in a pictogram, consumers can understand the characteristics of the product, brand logo, pattern, and color at a glance. Also tried to convey a warm heart by putting " Don’t worry, everything’s gonna be alright." On the back of the design for consumers tired by COVID-19.
Inspiration: Gradually, as consumers are oriented towards luxurious consumption, they have differentiated themselves by expressing characteristics that distinguish them from ordinary product lines in order to form a premium line image of a “Jalpullieunjib”. The European-style antique patterns were used to create a luxurious atmosphere, and the patterns of each carton were constructed to be combined to express a refined.
Project Duration: The three luxury lotions were made by ‘Mirae Well Life’, located in Korea in December 2021, and are still being sold in various famous domestic sites in 2022.
Operation Flow: The toilet paper roll of this product is environmentally friendly not only because of the performance of toilet paper, but also because it can be recycled after being used up if it is ripped along the incision line of the wrapper. In addition, roll toilet paper and beauty tissue perform better than other products made with our own lotion treatment, low-dust, soft, 100% natural pulp in the product and touch the skin.
Team Members: Song-hee Lee
Jeong-eun Seo
Jiwon Lee
Yewon Lee
Image Credits: Main Image #1 & Optional Image #1~4 : Design by Mirae Well Life, Jalpullieunjib luxury lotion tissues, 2021