The Zodiac 책갈피 by Wenxian Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 미술 및 문구 용품 디자인 Competition Category.

철미술 용품· 2023

The Zodiac 책갈피

by Wenxian Liu

A' Design Award 철상 Winner in 미술 용품 Category

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Colors

The Design

About The Zodiac 책갈피

십이지신(The Zodiac)은 십이간지의 열두 동물을 모티프로 한 책갈피 세트입니다. 각 책갈피는 동물이 책 속을 거니는 듯한 형태로 디자인되었습니다. 고강도 스테인리스 스틸 소재에 18k 금 도금을 적용하고, 0.3mm 정밀도의 CNC 각인으로 마감했습니다. 간결하게 정리된 선은 열두 동물에 통일감을 부여하면서도 각 동물 고유의 개성을 살립니다. 패키지는 십이지 일러스트를 원형으로 배열하여 완전함을 상징하며, 금색과 붉은색을 사용해 기쁨과 축복의 의미를 담았습니다.

The Recognition

About the A' Design Award 철상

The Zodiac 책갈피, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. The Zodiac 책갈피, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. The Zodiac 책갈피, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We redesigned the zodiac illustrations and made them into bookmarks, as if animals were walking inside the book. On the packaging, we use zodiac illustrations to form a circular pattern, which embodies the ecological of Chinese zodiac culture and symbolizes completeness. We also use the Chinese favorite colors: gold and red, symbolize joy and blessing.
Dimensions & Packaging: 303mm*155mm*35mm
Production Technology: The zodiac Bookmark is made of high-toughness stainless steel, electroplated with 18k gold in CNC engraving process.The finest precision can reach 0.3mm.
Design Challenge: The twelve animals are quiet different, like small mice , large cattle,horses and even fictional dragons. To design these animals with different morphological characteristics into a series and make the twelve be unified while keeping their characteristic is the biggest challenge . It has overcome with simplified lines and modern design techniques .
Inspiration: The zodiac, which comes from an ancient Chinese folk philosophy and has been used to this day, is made up of 12 different animals, each year represented by one animal in a 12-year cycle. The zodiac is also a simplified ecology of Chinese, twelve animals have very different personalities and live in harmony with each other.
Book, is the carrier of human knowledge, bookmark, is a small tool for reading, but also the embodiment of the reader's taste.
The illustration is full of Oriental style, let the Oriental wisdom accompany our reading time, but also let the zodiac culture more widely inherited, this is our original design intention.
Project Duration: It took about one year in Shenzhen China

Read the Press Release