Lidu Sorghum 1308 주류 포장은 by Carson Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award 금상 in 패키징 디자인 Competition Category.

금패키징· 2023

Lidu Sorghum 1308 주류 포장은

by Carson Wu

Client: Jiangxi Lidu Liquor Co., Ltd.

A' Design Award 금상 Winner in 패키징 Category

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Verified Award Winner
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The Design

About Lidu Sorghum 1308 주류 포장은

그것은 강한 역사의식과 인본주의적인 배려를 담고 있습니다. 고대 수혈과 미생물의 금빛 귀중함을 표현하기 위해 그라데이션 금 전기도금을 적용하여 리두 수수 1308의 뛰어난 품질을 보증합니다. 그리고 봉인 왁스 봉인 및 국보 인증서 라벨과 같은 요소가 제공됩니다. 확증적인 증거. 핵심 크리에이티브 요소와 보조 요소가 결합되어 조화로운 균형을 이루며 럭셔리함을 강조합니다.

The Recognition

About the A' Design Award 금상

Lidu Sorghum 1308 주류 포장은, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Lidu Sorghum 1308 주류 포장은, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Lidu Sorghum 1308 주류 포장은, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
Dimensions & Packaging: 12CM*10CM*35CM
Tags: Baijiu, spirit, packaging
Production Technology: The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
Design Challenge: The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
Research: Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
Inspiration: With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
Project Duration: January 1, 2022
Jiangxi China
Operation Flow: The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
Team Members: Product Manager:Carson Wu