디자이너 Sig Studio의 작품 Haocailou 레스토랑 인테리어 디자인은(는) 매우 권위 있는 2023 A' Design Award 은상의 인테리어 공간 및 전시 디자인 부문에서 탁월한 수상작입니다.

은인테리어· 2023

Haocailou 레스토랑 인테리어 디자인

디자이너: Sig Studio

인테리어 부문 A' Design Award 은상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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Haocailou 레스토랑 인테리어 디자인 소개

하오차이러우(Haocailou)는 순더(Shunde)의 문화를 담아낸 레스토랑 인테리어 디자인이다. 순더 문화에서 '하오차이(好彩)'는 행운과 경사, 그리고 풍부한 색채를 의미한다. 이 프로젝트는 다수의 등롱과 전통 색상, 겹겹이 층을 이루는 소재를 활용해 생동감 넘치는 분위기를 조성한다. 행운의 상징이자 순더의 지역 별칭이기도 한 봉황이 주요 테마로 사용되었다. 난간이 지지 보 역할을 겸하는 노란색 계단은 이중 구조의 봉황선(鳳凰船)이 얹힌 바 공간으로 이어지며, 이 봉황선은 와인을 보관하는 기능도 수행한다. 3층의 프라이빗 룸은 전통 어등(魚燈)의 형상을 연상시킨다.

수상 인정

A' Design Award 은상 소개

Haocailou 레스토랑 인테리어 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Haocailou 레스토랑 인테리어 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Haocailou 레스토랑 인테리어 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
치수 및 패키징: The project area is 542sqm.
태그: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
생산 기술: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
디자인 과제: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
연구: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
영감: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
프로젝트 기간: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
운영 흐름: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
특허: Copyrights belong to SIG Studio,2021.
팀원: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
이미지 출처: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021