Lucky Tiger Welcomes New Year 일러스트레이션은 by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year 일러스트레이션은 by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2023

Lucky Tiger Welcomes New Year 일러스트레이션은

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award 철상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #143761

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Tiger Welcomes New Year 일러스트레이션은

Lucky Tiger Welcome New Year는 조디악 표지판과 중국 전통 종이 컷 요소를 결합하여 디자인이 창틀에서 내다보는 것처럼 보이게 하고 상서로운 동물은 마치 부를 가져오는 것처럼 밖에서 금화를 굴립니다. 전체적으로 봄 느낌이 나는 색상을 사용하여 전통적인 붉은색을 버리고 꽃과 식물을 많이 추가하여 (중국어권에서) 꽃과 운세의 발음이 비슷하기 때문에 올해는 운이 좋은 것 같습니다. 행운.

The Recognition

About the A' Design Award 철상

Lucky Tiger Welcomes New Year 일러스트레이션은, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Lucky Tiger Welcomes New Year 일러스트레이션은, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Lucky Tiger Welcomes New Year 일러스트레이션은, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.