철 그래픽 · 2023
Flycat 파리 고양이 브랜드 아이덴티티는
by Wei Sun
- A' Design Award 철상 2023 in 그래픽
- CLIENT: DOTONE Brand Design
- Estimated Number of Design Views: 10,327
- Verification code E3AE81A934 · Verify this award
Colors
About Flycat 파리 고양이 브랜드 아이덴티티는
FLY CAT은 구강 의료 기술에 초점을 맞춘 브랜드입니다. 새로운 브랜드 업그레이드는 기존의 고정관념을 깨고 미래의 상상을 깨뜨릴 것입니다. 새로운 로고는 심플하고 명확한 라인으로 모던한 테크놀로지 감각을 선사하고, 다양한 확장 형태로 브랜드 비주얼 시스템을 재구축하며, 브랜드 생명력을 새롭게 형상화합니다. 브랜드 IP를 구축함으로써 브랜드 연상과 브랜드 인지도를 효과적으로 구축하고 브랜드에 인간미를 부여하며 브랜드의 핵심 경쟁력을 강화합니다.
About the A' Design Award 철상
Flycat 파리 고양이 브랜드 아이덴티티는, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Flycat 파리 고양이 브랜드 아이덴티티는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Flycat 파리 고양이 브랜드 아이덴티티는, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Press Kit
- Unique Properties
- Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
- Dimensions & Packaging
- The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
- Tags
- Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
- Production Technology
- Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
- Design Challenge
- The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
- Research
- With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
- Inspiration
- The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
- Project Duration
- The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
- Operation Flow
- The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
- Patents
- All copyrights DOTONE Brand Design,2021
- Image Credits
- Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021
