Tgl Tgl 브랜드 아이덴티티는 by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2023

Tgl Tgl 브랜드 아이덴티티는

by Wei Sun

Client: DOTONE Brand Design

A' Design Award 동상 Winner in 그래픽 Category

10,416

Verified Award Winner

Verify Award Status for #143895

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tgl Tgl 브랜드 아이덴티티는

TGL은 어린이를 위한 연구 및 교육 플랫폼입니다. 효율적인 의사 소통과 흥미로운 교육 방법을 채택합니다. 로고는 벌새를 브랜드 기억의 매개체로 사용합니다. 단순하고 순수한 시각적 기호를 사용하여 풍부하고 흥미로운 브랜드 이미지를 만드는 동시에 브랜드에 인간화 된 속성을 부여하여 어린이와 더 많은 상호 작용을 가능하게 하고 정서적 연결을 형성하는 차별화된 브랜드 IP를 만듭니다. 전체적으로 풍부한 색채의 시각적 언어를 사용하여 생동감 있고 젊고 친근한 분위기를 전달합니다.

The Recognition

About the A' Design Award 동상

Tgl Tgl 브랜드 아이덴티티는, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Tgl Tgl 브랜드 아이덴티티는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Tgl Tgl 브랜드 아이덴티티는, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Dimensions & Packaging: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Tags: Brand Design, Logo Design, Brand Identity, Education, IP Design
Production Technology: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Design Challenge: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Research: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inspiration: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Project Duration: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Operation Flow: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patents: All copyrights DOTONE Brand Design,2021
Image Credits: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021