Tongming Vision Correction 로고 by Kuaiyu Tang

Tongming Vision Correction 로고 by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2023

Tongming Vision Correction 로고

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

A' Design Award 은상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #144198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongming Vision Correction 로고

통밍 시력 교정(Tongming Vision Correction)은 청소년과 어린이를 위한 시력 교정 센터를 위해 제작된 로고이다. '통밍'이라는 이름은 동공과 밝음을 의미하므로, 동공을 주요 디자인 요소로 활용하였다. 선명도가 각기 다른 세 개의 동공을 순차적으로 배열하여 흐릿함에서 선명함으로 이어지는 교정 과정을 표현하였다. 이 로고는 명함, 메모지, 포스터에 적용되었다. 명함과 캐주얼 세트는 특수 용지에 인쇄되었으며, 포스터는 옥외용 사진 소재를 사용하였다.

The Recognition

About the A' Design Award 은상

Tongming Vision Correction 로고, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Tongming Vision Correction 로고, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Tongming Vision Correction 로고, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang