Happy Petty 반려동물 사료 패키지 by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2023

Happy Petty 반려동물 사료 패키지

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

A' Design Award 동상 Winner in 패키징 Category

13,176

Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty 반려동물 사료 패키지

Happy Petty는 고양이 사료를 위한 패키지 디자인이다. 이 시리즈는 여섯 개의 일러스트 캐릭터를 사용하며, 각 캐릭터는 서로 다른 종류의 고양이 사료에 대응한다. 의상, 색상, 그래픽 요소가 캐릭터마다 달라져 모든 패키지가 뚜렷한 개성을 지닌다. 캐릭터들은 유명 회화 속 인물과 패션계 유명 인사에서 영감을 얻었다. 밝은 색채를 사용해 시선을 사로잡고 기존 반려동물 사료 패키지의 틀에서 벗어나고자 했다. 이 디자인은 현대인과 반려동물의 공존을 표현하는 것을 목표로 한다.

The Recognition

About the A' Design Award 동상

Happy Petty 반려동물 사료 패키지, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Happy Petty 반려동물 사료 패키지, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Happy Petty 반려동물 사료 패키지, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd