Zhuojiu 주류 패키지 디자인 by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 금상 in 패키징 디자인 Competition Category.
금패키징· 2023
Zhuojiu 주류 패키지 디자인
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
A' Design Award 금상 Winner in 패키징 Category
Verified Award Winner
Verify Award Status for #144458The Design
About Zhuojiu 주류 패키지 디자인
줘지우(Zhuojiu)는 중국 백주를 위한 패키지 디자인이다. 병의 형태는 힘을 상징하는 도끼에서 영감을 얻었다. 외부 상자는 재생 목재를 절단해 제작했으며, 도끼로 쪼갠 듯한 균열이 드러난다. 용기는 유리로 만들어졌다. 상자와 병 어디에도 인쇄를 적용하지 않았고, 제품명은 목탄으로 새겨 넣었다. 상자는 높이 300밀리미터, 길이 180밀리미터, 너비 120밀리미터이며, 병의 높이는 180밀리미터이다. 나무 상자는 보관해 두었다가 이후 장식품으로 재사용할 수 있다.
The Recognition
About the A' Design Award 금상
Zhuojiu 주류 패키지 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Zhuojiu 주류 패키지 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Zhuojiu 주류 패키지 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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