Rivalta 와인 병 라벨 by Ximena Ureta is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2023

Rivalta 와인 병 라벨

by Ximena Ureta

Client: Santa Ema

A' Design Award 은상 Winner in 패키징 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rivalta 와인 병 라벨

리발타(Rivalta)는 한정 생산된 레드 블렌드 와인을 위해 제작된 와인 병 라벨 및 패키지 디자인이다. 프론트 라벨은 비코팅 내수성 용지에 오프셋 인쇄 기술로 다섯 가지 특별색, 무광 실버 호일, 실크스크린 바니시 및 기계적 엠보싱 가공을 적용해 인쇄되었다. 백 라벨은 디지털 인쇄 기술로 세 가지 특별색을 사용해 인쇄되었다. 사용된 용지는 책임 있는 산림 경영 인증을 받았으며, 노화와 자외선에 대한 저항성을 갖추고 있다. 붉은 색조와 정교한 일러스트레이션은 창립 가문의 이탈리아 태생을 연상시키며, 제품 프레젠테이션에 우아한 개성을 부여한다.

The Recognition

About the A' Design Award 은상

Rivalta 와인 병 라벨, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Rivalta 와인 병 라벨, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Rivalta 와인 병 라벨, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Dimensions & Packaging: The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors.
Tags: Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
Production Technology: The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors.
Design Challenge: The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
Research: The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
Inspiration: Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
Project Duration: Rivalta was launched in June 2022 in Chile as the first market.
Operation Flow: This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
Team Members: Art direction and design: Ximena Ureta.
Image Credits: Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.