Low-Carbon Life 모바일 애플리케이션 by CCB Fintech Co., Ltd.

Low-Carbon Life 모바일 애플리케이션 by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 지속 가능한 제품, 프로젝트 및 그린 디자인 Competition Category.

동지속 가능한 제품· 2023

Low-Carbon Life 모바일 애플리케이션

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

A' Design Award 동상 Winner in 지속 가능한 제품 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Low-Carbon Life 모바일 애플리케이션

저탄소 생활(Low-Carbon Life)은 인터랙티브 3D 장면을 통해 저탄소 생활을 설명하기 위해 개발된 모바일 애플리케이션이다. 이 애플리케이션은 시뮬레이션된 현실을 활용해 오염으로 영향을 받은 도시를 보여준다. 사용자는 실제 교통카드를 연동하고, 친환경 교통수단을 선택하거나 일상적인 탄소 배출 저감 활동에 참여함으로써 그린 에너지를 획득한다. 획득한 그린 에너지는 가상의 나무를 심어 장면을 개선하는 데 사용되며, 선물로 교환할 수도 있다. 명확한 데이터 차트가 그 결과를 제시한다. 이 프로젝트의 목표는 탄소 정점과 탄소 중립을 간결하고 직관적인 방식으로 설명하는 것이다.

The Recognition

About the A' Design Award 동상

Low-Carbon Life 모바일 애플리케이션, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Low-Carbon Life 모바일 애플리케이션, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Low-Carbon Life 모바일 애플리케이션, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
Dimensions & Packaging: This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
Tags: Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
Production Technology: 1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen
2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place.
Design Challenge: How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
Research: The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
Inspiration: 1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly.
2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment
3. Based on real life, build an immersive exp
Project Duration: PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
Operation Flow: 1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities.
2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts.
Team Members: Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu