Bocarni 전시홀 by Liang Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2023

Bocarni 전시홀

by Liang Wang

Client: the One Design

A' Design Award 동상 Winner in 인테리어 Category

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Verified Award Winner

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Colors

The Design

About Bocarni 전시홀

보카르니(Bocarni)는 중국 선전에 위치한 500제곱미터 규모의 전시홀로, 2021년 6월에 완공되었다. 이 디자인은 전통적인 판매 센터 모델을 대체한다. 초점을 단일 제품에서 제품들이 만들어내는 라이프스타일로 옮겨, 방문 자체가 몰입형 경험이 된다. 빛과 그림자가 사물의 배치와 전체적인 구성을 이끈다. 성기게 뻗은 나뭇가지, 싱그러운 이끼, 연꽃과 차나무 잎의 풍경은 고요한 동양적 정취를 표현한다. 캐비닛과 가구는 한쪽으로 물러나 바에서의 음주, 화로 곁에서의 휴식, 독서와 같은 사교 활동을 위한 공간을 마련한다.

The Recognition

About the A' Design Award 동상

Bocarni 전시홀, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Bocarni 전시홀, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Bocarni 전시홀, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the temperature of life becomes the core of the design. With the symphony of poetic light and shadow and oriental philosophy, it demonstrates how lifestyles differ, how time and space interact actively, how body and mind integrates closely. In addition, through rational design, the spot’s economic benefit is enhanced at the commercial level.
Dimensions & Packaging: Project Area: 500 square meters
Tags: Liang Wang, Exhibition, Nature, Commerce, Oriental beauty
Production Technology: Exhibition can be regarded as the substitution of traditional sales center. By transferring the concentration from single product to lifestyle composed by products, the exhibition is the progress from regular exhibition to immersive experience. The designer emerged from the rigid commercial implantation, with natural brushstrokes seen everywhere in the space. In this way, the exhibition is full of natural and warm poetic aroma.
Design Challenge: According to the designer, light and shadow are the best tools for empathizing with space. Therefore, following the trace of light and shadow, the scene is created back to the specifics of objects and the overall arrangement, revealing the attitude of life behind it and evoking the visitor's desire to linger.
Research: The designer is aware that, beyond simply serving a functional purpose, the commercial scene must also be aesthetically pleasing, emotionally engaging, experientially rich, natural, and inclusive, in order to maintain its vitality. The strategy is life narrative, scene immersion is the result, and commercial growth is the objective.
Inspiration: By adhering to the idea of Natural Creation, Poetic Construction, the designer seeks to offer the Bocarni Exhibition a fresh appearance that is full of contemporary and poetic charms while maintaining a balance between business, art, and daily life.
Project Duration: The project is located in Shenzhen, China and completed in June 2021.
Operation Flow: The view of sparse tree branches, fresh moss, unfolded lotus, and tea leaves offers a glimpse of a tranquil and profound oriental charm. The entire cabinet and furniture are set aside to accommodate people's diverse social activities and interests, such as drinking at the bar, lounging and chatting by the stove, and reading a book, etc.
Image Credits: Photographer Shifang Studio