플래티넘 영화 · 2023
Portal Beoplay 광고 캠페인은
- A' Design Award 플래티넘상 2023 in 영화
- CLIENT: Kutuko Studio SL
- Estimated Number of Design Views: 2,477,997
- Verification code 0B15F76AA8 · Verify this award
Colors
About Portal Beoplay 광고 캠페인은
Beoplay Portal 헤드폰을 홍보하기 위한 캠페인입니다. 스트리머들은 제작물을 공유하여 입소문이 퍼지도록 했습니다. 당신의 세계를 형성하는 사운드라는 주장에 따라 그들은 비디오 게임 산업의 범주를 암시하는 5가지 시나리오를 만들어야 했습니다. 시각적으로 큰 임팩트를 주는 것에 더해, 각 프레임에 숨겨진 페티쉬 물체의 위치를 놓고 경쟁하는 경험으로 승격되었습니다. 팀은 제품과 그것을 사용하는 경험이 주인공이 되는 멀티 시나리오 디자인에 직면했습니다.
About the A' Design Award 플래티넘상
Portal Beoplay 광고 캠페인은, 이 작품은 A' Design Award 플래티넘상 수상작으로, 진정으로 탁월하고 우아하며 장엄한 디자인에 수여되는 극히 권위 있는 인정입니다. 플래티넘상 수상작은 창조의 경이로움이자 지적 창의성의 한계를 보여 주는 증거이며, 디자이너의 비견할 데 없는 전문성과 천재성을 드러냅니다. 이러한 디자인은 한 시대의 미학을 규정하고 사회 복지에 기여하며 예술, 과학, 디자인, 기술의 경계를 넓히는 가장 명성 높은 작품이 될 것으로 기대됩니다. Portal Beoplay 광고 캠페인은, 이 작품은 초월적인 수준의 탁월함을 보여 주며 유익하고 가치 있는 특성으로 세상을 더 나은 곳으로 만듭니다. Portal Beoplay 광고 캠페인은, 이 작품은 욕망을 일깨우고 영감을 주며 기쁨을 선사하는 A' Design Award 플래티넘상 수상작입니다.
Press Kit
- Unique Properties
- Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame. - Dimensions & Packaging
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Tags
- 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
- Production Technology
- Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
- Design Challenge
- The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
- Research
- The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
- Inspiration
- Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
- Project Duration
- The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
- Operation Flow
- The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Patents
- Kutuko Studio SL
- Image Credits
- Boutique Visual Kutuko Studio, Beoplay Portal, 2022
