Custom Hoodies 로고는 by Marko Maciev is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2023

Custom Hoodies 로고는

by Marko Maciev

Client: UMA Network Ltd

A' Design Award 동상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #145151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Custom Hoodies 로고는

Custom Hoodies는 이미지를 후드티에 적용하고 인쇄하는 데스크톱에서 의류까지의 웹 포털입니다. 로고는 스텐실 낙서 친화적인 빨간 망토 슈퍼히어로 상징으로 후드티에 묶인 끈을 스타일화한 것입니다. 만약 그녀가 오늘날 크고 나쁜 늑대를 찾아 날아다니고 있다면 말입니다. 스트리트 패션 브랜드의 반항적인 분위기와 유쾌한 에너지를 발산하고, 포털 이용자들이 자신만의 스토리를 구축할 수 있는 서브 브랜드의 역할을 꾀하고 있다.

The Recognition

About the A' Design Award 동상

Custom Hoodies 로고는, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Custom Hoodies 로고는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Custom Hoodies 로고는, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tags: Logos, Symbols, Corporate Identity, Logotypes
Design Challenge: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Research: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiration: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Project Duration: 2 weeks, Hong Kong SAR
Operation Flow: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Patents: UMA Network Limited
Image Credits: UMA Network Limited