Bannou 비옷은 by Bywater Goodie Inc. is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 패션, 의류 및 의복 디자인 Competition Category.

은패션· 2023

Bannou 비옷은

by Bywater Goodie Inc.

Client: Bywater

A' Design Award 은상 Winner in 패션 Category

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Verified Award Winner
Verify Award Status for #146138

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bannou 비옷은

전천후 다용도 코트는 기능성과 스타일의 완벽한 균형을 이룬 디자인 걸작입니다. 내수성, 투습성, 방풍성 등 뛰어난 성능을 자랑해 어떤 기상 조건에도 적합하다. 고급스러운 소재를 사용하여 고급스러운 질감으로 격식을 차리기에 제격이며, 탈부착 가능한 후드를 추가하거나 제거하여 캐주얼한 룩으로도 연출할 수 있습니다. 전통적인 실루엣에 현대적인 액센트를 가미한 시대를 초월한 디자인으로 비즈니스 현장을 포함한 모든 환경에서 착용할 수 있습니다.

The Recognition

About the A' Design Award 은상

Bannou 비옷은, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Bannou 비옷은, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Bannou 비옷은, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name of the coat "Bannou" means versatility in Japanese. The concept of "a raincoat to be worn on a 'Harenohi'" has 2 meanings. The first is "a raincoat to be worn on "sunny days (harenohi)", which can be used as a normal coat without getting stuffy on sunny days. The second is "a raincoat to be worn on "special occasions (Harenohi)". It is made of high-grade materials and has a formal silhouette so that it can be worn on special occasions.
Dimensions & Packaging: Size:M,L,XL / Color:Black,Navy,Beige / Water Pressure Resistance:20,000 mm / Moisture Permeability:8,000 g/m2/24hr
Tags: Coat, Raincoat, Macintosh, Balmacaan Coat, Waterproof Coat
Production Technology: Our goal was to create this coat that could be worn over a suit as a normal coat (not recognizable as a raincoat). Therefore, we chose a fabric with high moisture permeability (8,000g/m2/24hr) and water pressure resistance (20,000mm), while focusing on the texture of the material. The zipper is a concealed type, and the hood is removable for formal use. To prevent the zipper from being seen, the front portion and the joint with the hood are ingeniously designed.
Design Challenge: The structure of the detachable hood is designed to hide the zipper at the joint of the hood. The thickness of the overlapping fabrics made sewing difficult, and the structure was changed many times before reaching the present structure.
By making the hood detachable, it can be worn on formal occasions, and by completely concealing the zipper at the joint, it can be worn with the collar up.
The zipper would look casual if it were visible. We have made it so that the zipper is not visible even when worn unbuttoned.
Research: We have confirmed there are several raincoats on the market with a similar concept, but they have visible zippers (or were never intended to be hidden in the first place), the hood is not removable, and the texture of the material is very nylon-like, which we feel does not completely hide the fact that it is a raincoat we feel they do not completely hide the fact that it is a raincoat. This item differs from these in that the material texture, silhouette, and details (such as the zipper being concealed) are carefully selected to make it look like an ordinary coat from the outside.
Inspiration: The two conditions for wearing a raincoat are 1) It is raining and 2) You have a raincoat at that time, but since 2) You have a raincoat at that time cannot be satisfied, we thought there would be few opportunities to wear a raincoat. Therefore, we thought if we could wear it on usually without getting steamed up, it would be convenient when it comes time to wear a raincoat. An outdoor jacket would satisfy the requirement, but there are not many stylish and formal types on the market.
Project Duration: Development period:October 2020-June 2021
Launch:July 2021
Operation Flow: Water pressure resistance & moisture-wicking fabric, Detachable hood, waterproof seals, waterproof zippers
Patents: Bywater is regostered trademark(JAPAN) of GOODIE Inc.
Copyrights belong to GOODIE Inc.
Team Members: Hideyuki Kishihara
Image Credits: Photo:Shohei Yoshida
Video:Ion Yamazaki
Model:Riley Eusden