Purity Ring 리테일 매장 인테리어 디자인 by Guang Zhang

Purity Ring 리테일 매장 인테리어 디자인 by Guang Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2023

Purity Ring 리테일 매장 인테리어 디자인

by Guang Zhang

Client: XingShangZhiLi

A' Design Award 은상 Winner in 인테리어 Category

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Verified Award Winner

Verify Award Status for #146649

View at A' Design Award Press Release Award Badge

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The Design

About Purity Ring 리테일 매장 인테리어 디자인

퓨리티 링(Purity Ring)은 중국 선전에 완성된 리테일 매장 인테리어 디자인이다. 넓은 통유리 파사드를 통해 내부의 금속 꽃잎이 무대 세트처럼 몰을 향해 펼쳐진다. 꽃잎은 내부 앵글 스틸 프레임에 고정된 스테인리스 스틸로 제작되었다. 흰색 커튼과 그 뒤에 자리한 흙다짐 벽면은 커뮤니케이션 공간에 개방적인 느낌을 부여한다. 대기 공간과 계산대는 하나의 곡선으로 이어진다. 피팅룸은 공간 끝단의 계단 위에 배치되었으며, 좌석은 T자형 플랫폼의 형태를 취한다.

The Recognition

About the A' Design Award 은상

Purity Ring 리테일 매장 인테리어 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Purity Ring 리테일 매장 인테리어 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Purity Ring 리테일 매장 인테리어 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Dimensions & Packaging: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Tags: interior,deconstructionism，commercial space
Production Technology: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Design Challenge: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Research: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Inspiration: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Project Duration: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Operation Flow: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Image Credits: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun