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Bonacchi 전시 부스 by Franco Pupillo
Bonacchi 전시 부스 by Franco Pupillo
Bonacchi 전시 부스 by Franco Pupillo
Bonacchi 전시 부스 by Franco Pupillo
Bonacchi 전시 부스 by Franco Pupillo

동 트레이드쇼 · 2023

Bonacchi 전시 부스

by Franco Pupillo

  • A' Design Award 동상 2023 in 트레이드쇼
  • CLIENT: Bonacchi
  • Estimated Number of Design Views: 17,164
  • Verification code 0BE8C88608 · Verify this award
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About Bonacchi 전시 부스

Bonacchi는 무역 박람회에 참가한 와인 기업을 위해 디자인된 전시 부스이다. 이 부스는 외관상 개방적이면서도 내부는 절제되어 있어, 착석한 방문객에게 프라이버시를 제공한다. 구조체는 래커 도장 목재로 제작되었으며, 전면 패널은 백라이트 로고를 담은 블리치드 오크로 마감되었다. 기둥은 미러 패널과 새틴 스트라이프로 마감하고 LED 조명으로 강조했다. 애시드 에칭 처리된 브러니시드 글라스는 두 겹으로 접합되어 하부를 가리는 음영 패턴이 인쇄되어 있다. 사무 공간의 벽면은 일정한 간격을 둔 오크 슬랫을 사용해 공간을 폐쇄하지 않으면서 분리한다.

About the A' Design Award 동상

Bonacchi 전시 부스, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Bonacchi 전시 부스, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Bonacchi 전시 부스, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Press Kit

Unique Properties
The Bonacchi stand for Vinitaly was born from the need to give a new and more appropriate identity to the company to communicate its value. The customer's request was for an open but at the same time reserved stand. The strength of this project is its simplicity, enhanced by the materials: oak wood, glass and mirrors with satin lines, a natural sensation to enhance the wines on display.
The feature that makes it truly unique is the internal confidentiality.
Dimensions & Packaging
The Stand measures mm. 14,000 x 4,500 h 4.00, with customized front wall h mm. 5,000
Tags
Functional and elegant stand, open but reserved, wood, tinted shaded glass, mirrors with satin strips
Production Technology
The stand was made with a lacquered wooden structure and a front panel in bleached oak with the backlit Bonacchi logo inside. The columns are covered inside with mirror dibond and satin stripes, which give an effect of depth and movement highlighted by the LED lights. The acid-etched burnished glasses are made in two coupled layers and inside they have a shaded print that obscures the lower part. Through the upper transparent part, you can see the stand from the outside and at the same time have privacy for the people sitting at the tables. The office has the front wall in burnished acid glass and the side walls in spaced oak slats that delimit without closing.
Design Challenge
The creative challenge was to combine functionality with aesthetics for an open but reserved stand. It seemed like a contradiction and this prompted us to evaluate different solutions which in the end turned out to be right. On a technical level, the solutions are simple, natural wood, printed burnished glass and mirror with satin strips. Simple but well combined and effective solutions.
Research
The research stems from the customer's needs for a functional and elegant stand, open but reserved at the same time. This prompted me to look for simple solutions and see-through solutions. I began to evaluate wood and glass with solutions suited to the project. On the side of the two entrances, I used burnished glass, with a shaded print inside, this allows you to see inside the stand in the upper part and obscure the lower part to protect the people seated. For the office, I made the two side walls with spaced oak strips so as not to give the feeling of being closed inside and in any case reserved, the front wall is in burnished glass with mini Venetian blinds which can be darkened if necessary.
Inspiration
The inspiration came from the customer's needs, which prompted me to look for simple but valuable solutions, suitable for the company and the wines on display.
The bet was to make a glass stand but reserved inside, in order to have privacy for visitors.
I chose to partially obscure the glass with satin strips where the names of the wines can be read in transparency and burnished glass printed with a transparent shade at the top and darkened at the bottom.
The internal office has walls in oak str
Project Duration
The project started in September 2021 and ended in April 2022 with the exhibition at Vinitaly 2022.

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