Absolut Lab 팝업 스토어 인테리어 디자인 by Moneys Studio

Absolut Lab 팝업 스토어 인테리어 디자인 by Moneys Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2023

Absolut Lab 팝업 스토어 인테리어 디자인

by Moneys Studio

Client: Moneys Studio

A' Design Award 동상 Winner in 인테리어 Category

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The Design

About Absolut Lab 팝업 스토어 인테리어 디자인

앱솔루트 랩(Absolut Lab)은 중국 상하이에 위치한 팝업 스토어이자 전시 공간이다. 실내는 모듈형 구성 요소로 조성되어 공간을 해체하고 재활용하며 재사용할 수 있도록 했다. 디자인 영감은 뫼비우스의 띠에서 얻었다. 입구에는 폴리카보네이트 시트와 미러 소재로 만든 곡선형 복도가 자리하여 유려한 동선을 형성한다. 미러 천장은 협소한 느낌을 완화한다. 재활용 가능한 크라프트지, 스테인리스 스틸, 폴리카보네이트 시트가 주요 자재로 사용되었다. 모든 모듈은 사전 제작되었으며, 현장 시공은 60시간 만에 완료되었다.

The Recognition

About the A' Design Award 동상

Absolut Lab 팝업 스토어 인테리어 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Absolut Lab 팝업 스토어 인테리어 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Absolut Lab 팝업 스토어 인테리어 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensions & Packaging: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Tags: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Production Technology: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Design Challenge: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Research: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiration: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Project Duration: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Operation Flow: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Team Members: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Image Credits: YKS