Ludwig Lives 전시 by Jorg Stauvermann is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.

철인테리어· 2023

Ludwig Lives 전시

by Jorg Stauvermann

Client: Jörg Stauvermann Freier Kreativdirektor

A' Design Award 철상 Winner in 인테리어 Category

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Colors

The Design

About Ludwig Lives 전시

루트비히 판 베토벤은 살아 있는가? 물론이다! 작곡가의 탄생 250주년을 기념하는 전시 《루트비히는 살아 있다! 팝 속의 베토벤》은 오늘날에도 베토벤이 어디에 자취를 남기고 있는지를 보여준다. 아니, 이미 남겨 놓았다고 해야 할까? 할리우드 영화 속이든, 카바레 무대 위든, 일상생활 속이든 말이다. 루트비히 판 베토벤은 다른 생명체에게 이 세계를 설명하기 위해 우주로 보내졌다. 대만에서는 쓰레기를 수거할 때 그의 음악이 울려 퍼진다. 온갖 부류의 코미디언들이 그에 얽힌 상투적 이미지를 활용해 왔다. 그리고 그는 자선 음악회를 연 최초의 음악가였다. 이 전시는 그러한 사실들과 그 이상의 것을 보여준다. 루트비히는 살아 있다.

The Recognition

About the A' Design Award 철상

Ludwig Lives 전시, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Ludwig Lives 전시, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Ludwig Lives 전시, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins.
Dimensions & Packaging: I designed all the decors of the fabrics from scratch. The wall hangings, which seem historical at first glance, surprise with serial decors based on familiar pictograms - from social media and technical icons to computer symbols. Thus, despite their historical flair, completely up-to-date wall hangings were created that only seem to quote the past. The icons succeeded in transferring the wall hangings into today's pop culture, but the design only made it noticeable at second glance.
Tags: Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum
Production Technology: The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system.
Design Challenge: Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography.
Research: Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany.
Inspiration: After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors.
Project Duration: 25 April 2021 - 03 October 2021
rock'n'popmuseum, Gronau/Germany
Operation Flow: The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present.

Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way.
Image Credits: Main illustrations: Tobi Dahmen
Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann
All photos: Thorsten Schmidtkord