Maria-Luisa Uth의 The Dark Side of the Moon 러브레터

디자이너 Maria-Luisa Uth의 작품 The Dark Side of the Moon 러브레터은(는) 매우 권위 있는 2023 A' Design Award 동상의 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

동그래픽· 2023

The Dark Side of the Moon 러브레터

디자이너: Maria-Luisa Uth

클라이언트: Fortuna Design Studio

그래픽 부문 A' Design Award 동상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

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디자인

The Dark Side of the Moon 러브레터 소개

The Dark Side of the Moon은 중국 전통 사랑 이야기를 담은 러브레터입니다. 이 프로젝트는 유형, 일러스트레이션, 그래픽 디자인 및 재료에 중점을 두고 좋은 오래된 인쇄 디자인을 기념합니다. 편지의 포장이 열리면서 달의 어두운 면이 드러납니다. 편지를 주머니 지갑처럼 접는 방식은 18세기 일본에서 유럽으로 전래되어 러브레터 접는 방식으로 유행하게 된 접는 방식입니다. 갈라짐 없이 접힐 수 있고 반투명한 중고 종이는 빛에 비추면 편지의 양면이 녹아들어 갑니다.

수상 인정

A' Design Award 동상 소개

The Dark Side of the Moon 러브레터, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. The Dark Side of the Moon 러브레터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. The Dark Side of the Moon 러브레터, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

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프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
치수 및 패키징: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
태그: graphic design, illustration, print, type design, package design
생산 기술: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
디자인 과제: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
연구: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
영감: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
프로젝트 기간: started August in Hangzhou and finished November in Hangzhou
운영 흐름: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
이미지 출처: Qianli Ma, Maria-Luisa Uth