Meat Festival 레스토랑 인테리어 디자인 by Chang Ming Hu

Meat Festival 레스토랑 인테리어 디자인 by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2023

Meat Festival 레스토랑 인테리어 디자인

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award 은상 Winner in 인테리어 Category

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Verified Award Winner

Verify Award Status for #148117

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat Festival 레스토랑 인테리어 디자인

미트 페스티벌(Meat Festival)은 타이베이에 위치한 일본식 야키니쿠 패밀리 레스토랑의 인테리어 디자인이다. 224제곱미터 규모의 공간은 일본의 전통 축제에서 영감을 받았다. 불꽃놀이, 금붕어 잡기, 노점 포장마차, 어린이 놀이 등이 디자인 요소로 재해석되었다. 대형 깃발, 라이트 박스, 아치 구조물, 그리고 붉은색이 축제의 분위기를 자아낸다. 좌석은 작은 노점과 같은 방식으로 배치되었으며, 반투명 무늬 유리가 각 영역의 상부를 구획한다. 메시 스크린과 반사 소재는 공간에 생동감을 부여하는 동시에 이용객의 프라이버시를 보호한다.

The Recognition

About the A' Design Award 은상

Meat Festival 레스토랑 인테리어 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Meat Festival 레스토랑 인테리어 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Meat Festival 레스토랑 인테리어 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
Dimensions & Packaging: This is the 224 square meters restaurant.
Tags: Interior, Commercial, Taipei, Taiwan, AJA
Production Technology: The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.

To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.
Design Challenge: The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
Research: Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.

In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.
Inspiration: Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
Project Duration: The project started in August 2021 and finished in September 2021 in Taipei.
Operation Flow: This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
Team Members: Chang Ming Hu