Pattern Play 플레잉 카드, 캘린더 by Topys - Huimeng Li

Pattern Play 플레잉 카드, 캘린더 by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2023

Pattern Play 플레잉 카드, 캘린더

by Topys - Huimeng Li

Client: Topys

A' Design Award 동상 Winner in 그래픽 Category

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Colors

The Design

About Pattern Play 플레잉 카드, 캘린더

패턴 플레이(Pattern Play)는 일상에 색을 더하기 위해 디자인된 플레잉 카드와 캘린더 세트이다. 플레잉 카드는 표준 수트 대신 54가지의 고유한 일러스트레이션을 담고 있다. 그림 카드는 만화경에서 영감을 받았으며, 숫자 카드는 불규칙한 패턴과 형태를 보여준다. 카드는 310gsm 방수 블랙 코어 용지에 무광 코팅과 라운드 처리된 모서리로 인쇄되었다. 캘린더는 12점의 작품을 확대하여 250gsm 특수지에 인쇄하고 절취선을 넣어, 각 장을 포스터로도 활용할 수 있게 했다. 이 디자인은 평범한 일상에 긍정적인 기운을 더하는 것을 목표로 한다.

The Recognition

About the A' Design Award 동상

Pattern Play 플레잉 카드, 캘린더, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Pattern Play 플레잉 카드, 캘린더, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Pattern Play 플레잉 카드, 캘린더, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
Dimensions & Packaging: Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm
Tags: product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
Production Technology: 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
Design Challenge: The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
Research: As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
Inspiration: People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
Project Duration: It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
Operation Flow: Daily recreational activity and home decoration
Team Members: Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie
Image Credits: IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.

Video Credits:
Motion Graphics by Huimeng Li.