Essence of 220 Years of the Library 전시회 by Maria Gazdag

Essence of 220 Years of the Library 전시회 by Maria Gazdag is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 인테리어 공간 및 전시 디자인 Competition Category.

철인테리어· 2023

Essence of 220 Years of the Library 전시회

by Maria Gazdag

Client: Lulla Interiors

A' Design Award 철상 Winner in 인테리어 Category

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Colors

The Design

About Essence of 220 Years of the Library 전시회

Essence는 헝가리 국립 세체니 도서관 창립 220주년을 기념하기 위해 만들어진 교육 전시회입니다. 책 제작의 역사를 바탕으로 한 시각적 스토리라인은 다소 파편화된 공간을 통해 방문객을 안내하도록 디자인되었습니다. 시간이 지남에 따라 독자에게 정보를 전달하는 데 사용되는 재료와 기술은 양피지에서 디지털 표면까지, 벨벳에서 캔버스까지, 원고에서 인쇄된 텍스트까지 디자인 요소로 활용됩니다. 색상과 질감은 Corvinas의 바인딩, 창립 헌장 및 캔버스 책 바인딩과 관련이 있습니다.

The Recognition

About the A' Design Award 철상

Essence of 220 Years of the Library 전시회, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Essence of 220 Years of the Library 전시회, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Essence of 220 Years of the Library 전시회, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exhibition and the new corporate identity created for the anniversary are interlocked, playing important parts in shaping the library’s new image. The common areas of the working library are used by employees and readers as well as visitors. The library building is in the castle district with lots of tourists who are interested in what is being treasured in the impressive building. Therefore, the exhibition has to communicate to visitors with very different background knowledge. Complexity of the story and the diversity of the space called for flexibility in term of designing the exhibition elements.
Dimensions & Packaging: The brief was to utilize some 1300m2 of common area. The characteristics and functionality of the space used by the exhibition had to be kept intact. In most of the areas the exhibition elements had to be lined along the walls, not to change the functionality of the building. Overhead structures are used to tie areas together where content called for it. Some light effects were added but used sparingly not to change the ambiance of the library, and not to increase energy consumption unnecessarily. The aim was to create an environment which is exciting for exhibition visitors, but homely and warm for employees and readers.
Tags: cultural education, exhibition in a library, interactive exhibition, books, history
Production Technology: Sustainability was an important aspect considered when planning to transform the large, empty, somewhat inhospitable marble cladded spaces. The aim was to use structural material as sparingly as possible, which also helps to keep the characteristics of the spaces. Changing high consuming light fittings and using new light fixtures with adjustable 4000K LED lights apart from reducing energy consumption helped to create a more hospitable ambiance. Reusing picture frames from the storages after giving them a new lease of life with new colours allowed to keep costs lower, and makes it easy to change content in the future.
Design Challenge: The diversified venue and content called for a design element to provide a link visually between the different contents. Nowadays libraries are working on moving their enormous content to the digital space, therefore, the old register cabinets, being distinct elements of libraries for a long time, are disappearing slowly. The catalogue tab used both in cabinets and on digital platform was implemented as a visual link, marking areas, framing content. This also reinforces the impression that these treasures are pulled out of the enormous collection hidden in the storages.
Research: To accompany the story, a visual storyline guides visitors through the exhibition. Hence is the citation of materials, techniques used to pass information to the readers throughout time. Vellum to digital surface, velvet to canvas, manuscript to printed texts etc. Lilac velvet comes from binding of Corvinas, deep red velvet from the binding of the founding charter, anthracite grey from canvas binding. Gold has been highlighting books from manuscripts to present-day editions. The new corporate identity and the interior are reflecting these historical aspects and forming a very strong new image of the institution.
Inspiration: Essence, Esszencia in Hungarian, was dedicated to celebrate the 22Oth anniversary of the founding of the National Szechenyi Library. In 18O2 Count Szechenyi transformed his private library into a Hungarika collection, thus laying the foundations of the Hungarian National Library. The story told also recalls the Corvina Library of king Matthias as it can be considered a historical predecessor. The curators of Essence targeted to present the complexity and multi layered nature of the more than ten million documents. These aspects were to be presented in an integrated educational exhibition in the common area of the building.
Project Duration: Designing the first stage of the project started in January 2022, the second stage was completed on site by 26. November 2022.
National Szechenyi Library Budapest, Hungary
Operation Flow: The space is rather fragmented. This disadvantage was turned to advantage by allocating the themes according to the space rather than forcing and changing the natural flow. The independently interpretable exhibition sections are linked together with a visual storyline creating an integrated story. Interactive screens provide more information and the experience of turning the pages of books treasured in the storages. At the sound terminals visitors can listen to old soundtracks or to present-day guardians of the collection talking about some treasures kept in the library.
Team Members: Creative concept and exhibition design: Maria Gazdag
Graphic design: Tamas Takacs
Image Credits: Photographer: Gyorgy Darabos