Milk Fit 패키지 디자인 by Li Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2023

Milk Fit 패키지 디자인

by Li Huang

Client: Shiny Meadow

A' Design Award 은상 Winner in 패키징 Category

26,191

Verified Award Winner

Verify Award Status for #148433

View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Fit 패키지 디자인

Milk Fit은 라이트 신선 우유를 위한 패키지 디자인입니다. 병은 두께를 늘린 고투명 PET 소재로 제작되었으며, PE 캡과 BOPP 라벨을 적용해 유리와 같은 질감을 구현하고 우유를 선명하게 보여줍니다. 한 세트는 450밀리리터 용량의 병 세 개로 구성됩니다. 다양한 자세로 표현된 작은 초록색 고양이가 주된 시각 요소이며, 초록색은 목장의 생태 환경을 상징합니다. 라벨에 표기된 재활용 아이콘은 환경 보호의 가치를 뒷받침합니다. 또한 고양이 캐릭터는 이 제품을 유기동물 구조 캠페인과 연결해 줍니다.

The Recognition

About the A' Design Award 은상

Milk Fit 패키지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Milk Fit 패키지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Milk Fit 패키지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions & Packaging: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tags: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology: PET high permeability bottle
PE bottle cap
BOPP label
Design Challenge: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Research: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Duration: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Team Members: Li.Huang