금 패키징 · 2023
Spicy Shrimp Soybean Sauce 소스 패키징
- A' Design Award 금상 2023 in 패키징
- CLIENT: Shenzhen Orange One Advertising Design Co., Ltd
- Estimated Number of Design Views: 39,388
- Verification code 67F7C707BD · Verify this award
Colors
About Spicy Shrimp Soybean Sauce 소스 패키징
Spicy Shrimp Soybean Sauce는 새우장(새우 페이스트)을 위한 패키지 디자인이다. 강렬하고 눈에 띄는 색상을 사용하는 유사 제품들과 달리, 이 패키지는 단순하고 자연스러운 접근 방식을 따른다. 외부 패키지는 캘리그래피로 표현한 '새우' 글자를 주요 그래픽 요소로 사용한다. 내부 유리병에는 간결한 선 드로잉이 담긴 라벨이 부착되어 있다. 부드러운 형태의 어롱(고기 바구니) 형상은 제품에 따뜻하고 자연스러운 성격을 부여한다. 전체 패키지에는 비분해성 플라스틱이 전혀 사용되지 않아 하천과 토양에 미치는 피해를 줄인다. 또한 이 디자인은 환경 보호에 대한 인식을 높이는 것을 목표로 한다.
About the A' Design Award 금상
Spicy Shrimp Soybean Sauce 소스 패키징, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Spicy Shrimp Soybean Sauce 소스 패키징, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Spicy Shrimp Soybean Sauce 소스 패키징, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
