Relax in Caesar 쇼룸 인테리어 디자인 by Wei-Cheng Chen

Relax in Caesar 쇼룸 인테리어 디자인 by Wei-Cheng Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2023

Relax in Caesar 쇼룸 인테리어 디자인

by Wei-Cheng Chen

Client: Makoto Interior Design Co.,Ltd.

A' Design Award 동상 Winner in 인테리어 Category

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View at A' Design Award Press Release Award Badge

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The Design

About Relax in Caesar 쇼룸 인테리어 디자인

'Relax in Caesar'는 욕실 설비를 전시하기 위해 설계된 쇼룸 인테리어이다. 이 공간은 2개 층에 걸쳐 231.4제곱미터 규모로, 1층에는 전시 공간과 미팅룸이, 2층에는 프라이빗 전시 공간이 자리한다. 각각의 전시 플랫폼은 작은 섬처럼 배치되었으며, 바닥은 강물처럼 플랫폼 사이를 굽이쳐 흐른다. 천장은 하늘을 연상시키고, 비스듬한 그릴은 쏟아지는 햇살을 표현한다. 모든 전시 높이는 인체공학적으로 설계되어 방문객이 각 제품을 직접 사용해 볼 수 있다. 사용된 소재로는 노출 콘크리트, 석재, 화강암, 내마모성 바닥 도장재가 있다.

The Recognition

About the A' Design Award 동상

Relax in Caesar 쇼룸 인테리어 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Relax in Caesar 쇼룸 인테리어 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Relax in Caesar 쇼룸 인테리어 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exhibits in the middle of the space are like small islands, and the floor is like a river. Meanwhile, the ceiling also represents the sky, and the ceiling grille symbolizes the sunlight pouring out, which is deliberately presented in an oblique direction. As for the facade behind the counter, it extends the sunlight from the ceiling. The space presents the image of both clouds and light, eliminating the boundary between indoors and outdoors. Even inside the room, people can feel the openness and the rhythm of the water flow.
Dimensions & Packaging: The area to be decorated is 231.4 square meters and consists of two floors. The first floor is an exhibition area and meeting room, while the second floor is a showroom. The conference room on the first floor serves builders for discussions and purchases. The green area outside the conference room also has small tables for general guests to consult. In addition, the second floor has a private display area where guests can experience the products.
Tags: Bright, rhythmic, elegant, flowing, rivers, baths, kitchenware.
Production Technology: Building materials: architectural concrete, paint, thin plate, stone, system panel, iron parts, Benjamin Moore wear-resistant paint, granite. Although the price of Benjamin Moore wear-resistant paint for flooring is relatively expensive, it features a heat repair function. It can be restored to its original look by rubbing a rag or heating it with a hair dryer, so it is much more scratch-resistant than other paints and is a material often used in exhibition spaces.
Design Challenge: Due to the high height of the exhibition space, the design team plans the route for visitors while trying not to break the original advantages of the space. Moreover, numerous water pipes are needed in the display area of the rosette, and the circle must be waterproof and able to be tested by visitors, which is difficult to construct mechanically.
Research: The counter that people will see upon entering is made of architectural concrete and embedded with Caesar logo, giving people a sense of reliability. The exhibition space is inspired by the small islands in the river. The design team takes each display area as a small stage for bathroom equipment. At the same time, they deliberately plan the area like a river winding through it to present a sense of water flow and echo the design of the sky on the ceiling. Even though each display area in the center of the exhibition hall has different heights, all of them are ergonomic and truly meet the needs of an experience hall.
Inspiration: As a venue for the exhibition of bathroom equipment, the design team takes the concept of water as an extension to create a sense of rhythm and to symbolize the flow of money. In addition, the client requested that the space be designed as an experience hall, hoping that each item on display can be used by the customer, rather than just being an ornament. Therefore, even though each space has a different height, it is still ergonomic and will not ignore the customer experience for the sake of shape.
Project Duration: The project finished in March 2022 in Taiwan.
Operation Flow: The client's exhibition space was a simple tin house, but after the renovation, it has become the brand flagship store in Tainan. In this way, the client brand image and visibility will be enhanced, and the brand's spiritual value will be lightened. Further, customers who want to experience Caesar products will be more willing to visit this space. For visitors, the space is like an upscale experiential space, and even if they just go in for a little stroll, the experience is very comfortable.
Image Credits: Makoto Interior Design Co.,Ltd.