Serel Magic 카운터탑 세면기 by Serel Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 욕실 가구 및 위생 도기 디자인 Competition Category.
철위생 도기· 2023
Serel Magic 카운터탑 세면기
Client: Serel Sanitary Factory
A' Design Award 철상 Winner in 위생 도기 Category
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- Verified Award Winner
- Verify Award Status for #149195
The Design
About Serel Magic 카운터탑 세면기
Serel Magic은 유기적인 볼 형태를 지닌 카운터탑 세면기이다. 이 세면기는 파이어클레이 도자기를 주조하여 제작되었다. 볼 하단의 좌우 두 개의 구조물이 제품을 지지하며 다리 역할을 한다. 배수는 왼쪽 구조물을 통해 흐르며, 이 세면기를 위해 설계된 은폐형 사이펀 연결부를 거쳐 배출된다. 따라서 배수구가 보이지 않아 물의 흐름에 대한 새로운 인식을 선사한다. 매끄러운 표면과 항균 나노 코팅은 손쉬운 청소를 돕는다.
The Recognition
About the A' Design Award 철상
Serel Magic 카운터탑 세면기, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Serel Magic 카운터탑 세면기, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Serel Magic 카운터탑 세면기, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
- Dimensions & Packaging
- Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging. - Tags
- Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
- Production Technology
- Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed. - Design Challenge
- Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
- Research
- Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
- Inspiration
- Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
- Project Duration
- Serel Magic Washbasin started in March 2022 in Manisa/Turkey
- Operation Flow
- Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
- Team Members
- Zafer DOĞAN
Ali YILDIZ
Selen USTA - Image Credits
- All images prepared in computer graphics by in house cg technologies and team members.
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