Cense of Poem 향 패키지 디자인 by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Cense of Poem 향 패키지 디자인 by Wei-Hsuan Liu and Hsin-Hsuan OuYang is a highly esteemed winner of the very prestigious 2023 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2023

Cense of Poem 향 패키지 디자인

by Wei-Hsuan Liu and Hsin-Hsuan OuYang

Client: A Cense of Poem

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cense of Poem 향 패키지 디자인

Cense of Poem은 인센스 스틱을 위한 패키지 디자인이다. 상자는 아크릴 소재에 레이저 각인 기법을 적용해 제작되었다. 무광 포장으로 감싼 반투명 상자는 연기의 형태와 흐름을 표현한다. 상자의 색상은 그 안에 담긴 인센스 스틱의 색상과 서로 조응한다. 각 상자에는 내부에 든 인센스 스틱의 향과 어울리는 그래픽 디자인이 적용되어 있다. 노랑, 아쿠아마린, 보라의 세 가지 시리즈는 각각 쉼표, 줄표, 느낌표를 상징한다. 이 패키지는 시적이고 신비로운 감각적 경험을 선사하는 것을 목표로 한다.

The Recognition

About the A' Design Award 동상

Cense of Poem 향 패키지 디자인, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Cense of Poem 향 패키지 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Cense of Poem 향 패키지 디자인, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.
Dimensions & Packaging: large 110mm*110mm*40mm
small 70mm*70mm*55mm
Tags: Incense, Poetic, Fragrance, Package, Brand Identity
Production Technology: The box is made of acrylic with laser engraving.
Design Challenge: There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.
Research: The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.
Inspiration: The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life. They are, comma (yellow), which means the pause and break time we always need, dash (aquamarine), which means the continuity of life, and exclamation mark (purple), which means unexpected surprise and expectation toward the upcoming future.
Project Duration: The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.
Operation Flow: First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.
Team Members: Wei-Hsuan Liu
Hsin-Hsiu OuYang
Image Credits: Wei-Hsuan Liu, Photographer, 2023.
Hsin-Hsiu OuYang, Photographer, 2023.