은 그래픽 · 2023
Intangible Heritage 일러스트레이션 시리즈
by Zhou Xiaoshu
- A' Design Award 은상 2023 in 그래픽
- CLIENT: Northeastern University of China
- Estimated Number of Design Views: 36,754
- Verification code 1235BEC6E6 · Verify this award
Colors
About Intangible Heritage 일러스트레이션 시리즈
무형유산(Intangible Heritage)은 중국의 무형문화유산을 주제로 한 세 점의 일러스트레이션 연작이다. 이 작품들은 비파(琵琶) 예술, 룽취안 청자, 쯔궁 등불 축제를 담아낸다. 각 이미지는 벡터 디자인 소프트웨어로 제작되어 대형 인쇄 크기에서도 섬세한 디테일이 선명하게 유지된다. 인쇄물의 규격은 800×800밀리미터이다. 전통적인 소재를 현대적인 시각 언어로 재해석하여 온라인, 인쇄 매체, 서적, 사진집 등에 활용할 수 있도록 했다. 이를 통해 대중이 이러한 전통을 알아가는 데 도움을 주고자 했다.
About the A' Design Award 은상
Intangible Heritage 일러스트레이션 시리즈, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Intangible Heritage 일러스트레이션 시리즈, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Intangible Heritage 일러스트레이션 시리즈, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
- Tags
- Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
- Production Technology
- This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
- Design Challenge
- The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
- Research
- Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
- Inspiration
- The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
- Project Duration
- Understanding the Intangible Heritage launched in China 2022.
- Operation Flow
- The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
- Image Credits
- Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.
