Patisserie Chez Mikki 포장 by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2023

Patisserie Chez Mikki 포장

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award 철상 Winner in 패키징 Category

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Colors

The Design

About Patisserie Chez Mikki 포장

도쿄에 본사를 둔 달콤한 델리카트슨인 Patisserie Chez Mikki는 새로운 포장 디자인을 통해 경쟁이 치열한 시장에서 차별화를 목표로 삼았습니다. 각 제품의 독특함을 부각시키는 응집력 있는 시각적 외관으로 강력한 아이덴티티를 창출함으로써 차별화된 셀링 포인트를 구축하고 브랜드 이미지를 강화하는 것이 목표였습니다. 그 결과 재설계된 파스텔 색상과 재치 있는 메시지가 소비자와 정서적 연결을 형성하여 새로운 디자인 도입 이후 소매 판매 증가와 지역 사회 지원으로 이어졌습니다.

The Recognition

About the A' Design Award 철상

Patisserie Chez Mikki 포장, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Patisserie Chez Mikki 포장, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Patisserie Chez Mikki 포장, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe