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Hydrowash 세탁기 by Vishwaksen Shekhawat and Chandradhar S.

Hydrowash 세탁기 by Vishwaksen Shekhawat and Chandradhar S. is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 가전제품 디자인 Competition Category.


은가전제품· 2023

Hydrowash 세탁기

by Vishwaksen Shekhawat and Chandradhar S.

Client: Whirlpool of India Ltd.

A' Design Award 은상 Winner in 가전제품 Category

Colors

The Design

About Hydrowash 세탁기

하이드로워시(Hydrowash)는 휴대 가능한 반자동 이조식(트윈 텁) 세탁기입니다. 한쪽 통은 세탁을, 다른 한쪽 통은 탈수를 담당하며, 세탁물은 사용자가 손으로 두 통 사이를 옮깁니다. 메인 뚜껑 아래에 배치된 노브로 세탁 시간, 세탁 강도, 수위, 건조 시간을 조절할 수 있어 외관은 깔끔하게 유지되고 내부는 직관적으로 이해하기 쉽습니다. 내부의 세탁 공간은 물이 넘치거나 튀는 것을 막아 줍니다. 당김 손잡이와 도드라진 바퀴 덕분에 한 사람이 혼자서도 제품을 옮길 수 있습니다. 본체는 사출 성형 플라스틱으로 제작되었으며, 소형 주거 공간에 어울리는 차분한 보트 형태의 실루엣을 지니고 있습니다.

The Recognition

About the A' Design Award 은상

Hydrowash 세탁기, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Hydrowash 세탁기, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Hydrowash 세탁기, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Portable Semiautomatic twin tub washing machine designed to be pulled & moved single handedly.
Knobs & switches are located under the main lid to make the exterior clean & its interior intuitive.
Minimal monolithic exteriors with delightful detailing give it an unobtrusive & calming presence which allows it to be stored in any living space without visual intrusion or embarrassment.
Dimensions & Packaging
Width 830mm x Depth 545mm x Height 975mm
Energy Rating - 5 star
Voltage Range 230
Frequency 50 HZ
Operating current (A) 6
Tags
Intuitive, Mobility, craftsmanship, low-cost, functional, Unique, Refinement, Wash-Arena, Iconic, Monolithic
Production Technology
The design acknowledges all tactile, mental & habitual aspects of the wash process, from the most subtle to the very obvious.
It pushed the boundaries of current production capability & viability to create an Iconic next generation Washing machine
Using injection molded plastics allowed us to balance form & function to achieve our vision.
allowing us to achieve Its boat-like shape reflecting its mobility story.
Subtle but complex surfacing that accentuate its sculptural aspects & minimal part joinery detail all coming together to set a benchmark of Aesthetics, craftsmanship & user experience.
Design Challenge
Cost sensitivity, conservative mindset of the consumer segment were the main constraints for this unique & differentiated design. To make this vision a reality was a calculated risk for the business leaders, a formidable optimization challenge to the engineering and manufacturing team and test of persistence for the design team.
These intangible challenges were overcome by the passion and commitment to this design vision and the consumer benefit by all stakeholders at Whirlpool.
Research
The project looked into all aspects of daily life of the low income consumer.
An internal team created the methodology & closely guided it execution by an external research agency. Along with looking for practical insights of laundry activities, insights related to indirect factors like lifestyle, habits & culture were also extensively researched. Compassion & empathy for the consumer took the research to deeper level & provided insights that were not realized & expressed before. The new design was evaluated through a Nation wide user survey.
to Cover a huge spectrum of cultural & geographical diversity of India.
Full size prototypes & focus group discussions helped to clarify key insights.
Inspiration
To provide a delightful experience to a first time user who previously hand washed clothes, whose key expectations are reduced manual labor, functional simplicity & flexibility at a low price.
It’s Wash Arena interior contains all spills & splashes enables a hassle free wash experience & Its boat like profile, wheels & a Pull handle grant it intuitive ergonomic mobility to aid & celebrate all tactile effort of the user whilst seamlessly fitting into any practical & emotional context.
Project Duration
The Project started with design conceptualization in August 2019 and product was launched in the market in July 2022
Operation Flow
This semi automatic machine has 2 tubs, for washing & drying. Water is delivered to the tubs through a water selector inbuilt in the supply pipe interface. Operation of the wash & spin dry is controlled by the knobs. First two knobs control the time & intensity of the wash process, the other knobs control water level & dryer time. Clothes need to be manually transferred between the tubs. This machine mechanizes the clothes wash process in stages but keeps the entire process open to active customization & adjustment. This machine has an ergonomic pull handle & pronounced wheels that enables easily movement between storage & usage space making it an efficient addition to the lifestyle in low income compact housing.
Team Members
Vishwaksen Shekhawat
Chandradhar Singh Rathore

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