Vicutu Concept 플래그십 스토어 인테리어 디자인 by Antistatics Architecture

Vicutu Concept 플래그십 스토어 인테리어 디자인 by Antistatics Architecture is a highly esteemed winner of the very prestigious 2023 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2023

Vicutu Concept 플래그십 스토어 인테리어 디자인

by Antistatics Architecture

Client: Vicutu

A' Design Award 금상 Winner in 인테리어 Category

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The Design

About Vicutu Concept 플래그십 스토어 인테리어 디자인

비쿠투 컨셉(Vicutu Concept)은 베이징의 한 패션 브랜드를 위해 조성된 플래그십 스토어 인테리어이다. 매장은 2개 층에 걸쳐 1,680제곱미터 규모로 조성되었다. 대형 입체 알루미늄 위빙 다이아그리드 시스템이 파사드를 구성하며, 남성복의 원단과 테일러링을 은유한다. 내부에서는 질감이 살아 있는 아트 시멘트 벽면이 차분하면서도 조각적인 분위기를 만들어낸다. 벽체와 디스플레이 카운터는 바닥과 천장에서 자라난 듯한 형태를 이루고, 숨겨진 광원이 이러한 연속성의 감각을 한층 강화한다. 이 인테리어는 방문객에게 공간과 패션을 체감할 수 있는 물리적 경험을 선사한다.

The Recognition

About the A' Design Award 금상

Vicutu Concept 플래그십 스토어 인테리어 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Vicutu Concept 플래그십 스토어 인테리어 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Vicutu Concept 플래그십 스토어 인테리어 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept Store for the Vicutu Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. The space creates deeply experiential engagement with visitors.
Dimensions & Packaging: Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries. The facade is all prefabricated panels and installed on site precisely. The architecture area of the store is 1,680 sqm, divided in two stories.
Tags: Immersive, digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience
Production Technology: For the first time in the architectural industry, a large-scale three-dimensional aluminum woven diagrid system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources. Throughout the store, the growth pattern language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade. Special fabricated GRG panels with "diagrid" patterns are built within the wall details.
Design Challenge: The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.
Research: The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible bending to form an ecological weaving system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details. Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.
Inspiration: Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. The Continuous curvilinear space is created through a geometric language distilled from flowing and draping fabrics.
Project Duration: Within three years of design and construction (2020-2022), the brand new Vicutu concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible blending to form an ecological weaving system from the stiching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.
Operation Flow: Throughout the store, the woven diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion. The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.
Patents: Copyrights belong to AntiStatics Architecture, 2023.
Team Members: Architect’ Firm: AntiStatics Architecture, Lead Architects: Mo Zheng, Martin Miller, Project Architect: Christopher Beckett, Team: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang, Client：VICUTU (Beijing Gelei Fashion Technology Co., Ltd), Main Contractor: Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd., GRG Fabricator: E-grow Shanghai
Image Credits: Photo credits: UK Studio, AntiStatics
Video Credits: AntiStatics