The Coffee House 커피 패키지 by Chiapa Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2023
The Coffee House 커피 패키지
Client: Chiapa Design
A' Design Award 은상 Winner in 패키징 Category
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- Verified Award Winner
- Verify Award Status for #150410
The Design
About The Coffee House 커피 패키지
더 커피 하우스(The Coffee House)는 커피 브랜드를 위한 패키지 및 브랜딩 컨셉이다. 이 디자인은 깔끔하고 현대적인 비주얼 언어를 통해 커피가 전할 수 있는 단순함과 환대의 정서를 표현한다. 커피 원두를 그래픽 요소로 활용하여 소비자가 패키지의 내용물을 빠르게 파악할 수 있도록 도왔다. 컬러 팔레트는 편안함과 풍미와 같은 특성을 강조한다. 제품은 해당 분야에 적합한 소재를 제안하는 캔 목업 형태로 제시되었다. 이 컨셉은 간결한 커피 패키지에 대한 연구로서 디지털 방식으로 개발되었다.
The Recognition
About the A' Design Award 은상
The Coffee House 커피 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. The Coffee House 커피 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. The Coffee House 커피 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Would you like some coffee or water?" This is the best way to feel welcomed at someone's house, isn't it? Regardless of the variety of coffees there are in today's marketplace, the product itself, for its own simplicity, brings people together. The simpler the coffee, the better. The Coffee House logo shows off this simplicity and hospitality that only coffee can offer, in combination with a clean and modern design.
- Dimensions & Packaging
- The products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, coffee brand, packaging coffee design
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- Our inspiration was to create a simple and modern design brand for a Coffee Brand to remember how simple this product should be and great as well.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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