Withered 포스터 by Jin Qin is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2023

Withered 포스터

by Jin Qin

Client: Northeastern University of China

A' Design Award 철상 Winner in 그래픽 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Withered 포스터

'시들다(Withered)'는 환경 보호를 알리기 위해 제작된 포스터 시리즈이다. 디자인은 양positive과 음negative의 형태를 기반으로 한다. 메인 이미지는 시들어 버린 나무들로 구성되며, 반전된 형태에서는 인체 내부 장기의 모습이 드러난다. 이러한 시각적 연결은 자연 자원을 낭비하는 행위가 결국 인간 자신을 해친다는 사실을 시사한다. 이 메시지는 인체를 돌보는 것과 같은 마음으로 자연을 대할 것을 관람자에게 요청한다. 포스터는 4색 인쇄로 제작되어 역사와 지하철에서 광고 및 인쇄 홍보물로 게시되며, 해당 이미지는 잡지 일러스트레이션으로도 활용된다.

The Recognition

About the A' Design Award 철상

Withered 포스터, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Withered 포스터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Withered 포스터, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to convey the voice of protecting the environment and cherishing resources, the works are used in advertisements, printed promotional materials, magazine illustrations, etc. in stations and subways. Through close contact between people and creative posters, works can make people feel the artistic appeal of social love.
Dimensions & Packaging: Printing poster: 1189mm (H) x 841mm (W),297mm (H) x 210mm (W). (sheet size). Data size: 1189mm (H) x 841mm (W), 300dpi, cmyk.
Tags: Poster, Paper, Illustration, Book, Vision, Graphic design
Production Technology: The poster adopts four-color printing technology and is widely posted in outdoor places; The works are also printed in magazines to spread the idea of giving love.
Design Challenge: The difficulty of this project design lies in the unity of creative design and human thought. The appeal of the work to people, the effect of artistic transmission and people's acceptance, and the expected effect of people on environmental protection in the future.
Research: It is the study of visual art design aiming at the development of a harmonious society. The purpose is to let people be infected with their hearts and convey love. The publicity method is to post these caring designs outdoors and read books. It is a sublimation of soul for the commercial society and people's busy work.
Inspiration: The inspiration of the work comes from the theme of environmental protection, which requires people to take special care of the surrounding environment and cherish the rare resources of the earth. The earth resources are as valuable as our human organs, so the creative design of posters with the theme of protecting the environment has come into being. Through the production of environmental protection theme posters, to transmit positive energy.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to show the creative effect of delivering love and steadfast work, the works are used in advertisements such as stations and subways, printed promotional materials, magazine illustrations, etc. Through close contact between people and creative posters, works can make people feel the artistic appeal of love in society.
Team Members: Jin Qin