Urban Philosophy 포스터 디자인 by Sinong Ding, Wei Liu and Yuhan Sui

Urban Philosophy 포스터 디자인 by Sinong Ding, Wei Liu and Yuhan Sui is a highly esteemed winner of the very prestigious 2023 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2023

Urban Philosophy 포스터 디자인

by Sinong Ding, Wei Liu and Yuhan Sui

A' Design Award 철상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #150902

View at A' Design Award Press Release Award Badge

Colors

The Design

About Urban Philosophy 포스터 디자인

어반 필로소피(Urban Philosophy)는 도시와 자연, 그리고 사람 사이의 관계를 탐구하는 포스터 시리즈입니다. 건축물, 호수, 교통을 담은 사진이 포스터의 배경을 이룹니다. 창문, 구조적 요소, 보행자, 차량, 호수의 물결을 이미지에서 추출하여 콜라주 기법으로 재조합했습니다. 그래픽과 텍스트가 각 레이아웃을 완성합니다. 포스터는 A3와 A0 규격으로 제시되며, 역동적인 영상 작업이 함께 어우러집니다. 이 시리즈는 흔히 잊혀지곤 하는 일상의 순간들을 기록하며, 도시와 자연의 연결에 대한 성찰을 이끌어냅니다.

The Recognition

About the A' Design Award 철상

Urban Philosophy 포스터 디자인, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Urban Philosophy 포스터 디자인, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Urban Philosophy 포스터 디자인, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team produced a series of posters and video works through philosophical thinking on the city, people and nature. They capture many moments in life that happen so often but are easily forgotten by photography. With photographic pictures as the background, including buildings, lakes, traffic, etc., it shows the activities of people, nature and the city, combined with graphics and texts for layout design, to deepen people's thinking about the dialectical relationship between city and nature.
Dimensions & Packaging: A3/A0 Poster Presentation
Tags: Poster Design, Graphic Design, Typography, Print Design, Digital Imaging, Digital Photography
Production Technology: Print Design/Digital Photography/Poster Design/Digital Imaging
Design Challenge: One of the most challenging parts was combining text with graphics and images to form a formal, artistic visual.When we investigated the subject background and collected data through interviews, observations and other research methods, we felt the close connection between man, nature and the city.
Research: The design of this work attempts to explore innovative artistic possibilities between graphics, text, typography, collage and digital images. We experimentally combined the traditional graphic visual design practice with digital images to create a complete set of works, including poster design, element design, and digital image display. The main body of the project is a topic with research purpose and value significance in the current society, and it is a philosophical reflection in life.
Inspiration: This work is inspired by life, trying to regain the broad sense of dialogue between nature and social products (cities). Thinking about the symbiotic relationship between the city, nature and people, thus alluding to the phenomenon of the real society. Combining photographic pictures with graphics, text and other visual languages, using techniques such as collage to create, and combining images and a series of dynamic posters for comprehensive display.
Project Duration: July 2022 to February 2023 China
Operation Flow: Their design team took a series of photos and videos of the city and processed them with software to generate different poster design backgrounds. They extracted windows and structural elements from the photos and combined elements, including pedestrians and vehicles, and lake water. This work combines traditional graphic design with digital design to form an innovative art that has certain social significance and resonates with viewers.
Team Members: Designer: Sinong Ding
Designer: Wei Liu
Designer: Yuhan Sui
Image Credits: Sinong Ding，Wei Liu and Yuhan Sui