Honey 꿀 패키지 디자인 by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award 금상 in 패키징 디자인 Competition Category.
금패키징· 2023
Honey 꿀 패키지 디자인
Client: Wallrus Design Studio
A' Design Award 금상 Winner in 패키징 Category
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- Verified Award Winner
- Verify Award Status for #151185
The Design
About Honey 꿀 패키지 디자인
허니(Honey)는 꿀을 위해 제작된 패키지 디자인이다. 형태는 벌집의 육각형 방에서 착안하였으며, 육각형 볼륨들이 서로 겹쳐 쌓인 구조를 이룬다. 허니는 유리와 목재의 조합으로 제작되었으며, 완성된 세트는 하드 박스에 담긴다. 라벨은 숲, 산, 들판과 같은 벌의 자연 서식지를 모티프로 하며, 목재 도어 역시 동일한 주제를 뒷받침한다. 제품을 다 소비한 후에도 용기는 잼, 견과류, 건과일 또는 향신료를 보관하는 용도로 재사용할 수 있다. 각 유닛의 크기는 가로 170mm, 세로 170mm, 높이 165mm이다.
The Recognition
About the A' Design Award 금상
Honey 꿀 패키지 디자인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Honey 꿀 패키지 디자인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Honey 꿀 패키지 디자인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The best and highest quality honey can be found in the homes of bees. According to news sites, the amount of Iran's honey exports (in 2011) was about 12 million dollars each year. Honey consumers pay attention to several points to choose their honey: first, the degree of purity of the honey, and second, its naturalness. It.
Designed packaging that is derived from the hexagonal form of a beehive. The general form obtained leads the consumer's mind to the naturalness and purity of honey. - Dimensions & Packaging
- Width 170 mm x Depth 170 mm x Height 165 mm
- Tags
- Honey, Packaging, Creative, Design
- Production Technology
- This packaging is made of a combination of glass and wood and is finally placed in a hard box.
- Design Challenge
- The biggest challenge was in the search to find experts who could implement this idea.
- Research
- The biggest challenge was to produce this packaging. Suitable material had to be found and special tools and technology were designed uniquely for this packaging.
- Inspiration
- This packaging is designed in such a way that the consumer can use it as a container to store various things (homemade jam, nuts and dried fruits, spices, etc.) after consuming the product. Also, the designed labels are also They are reminiscent of the natural habitats of bees (forest, mountain, plain, etc.) and using a wooden door next to them can strengthen the feeling of the naturalness of the product in the mind of the consumer.
- Project Duration
- The project started in January 2002 in Iran and finished in April 2003 in Iran.
- Operation Flow
- It is a unique packaging that no audience can get enough of seeing. It is also very luxurious and valuable for gift-giving.
- Patents
- Main Idea: Iman Alemozaffar
Mockup: Wallrus Design Studio - Team Members
- Main Idea: Iman Alemozaffar
Creative Director:Matin Mirzaei
Strategy Manager: Kianoosh Atashi
Presentation: Wallrus Design Studio - Image Credits
- Mockup: Wallrus Design Studio
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