금 트레이드쇼 · 2023
Elegance and Modernity 전시 부스
by Smart Design Expo - Joanna Dittmar
- A' Design Award 금상 2023 in 트레이드쇼
- CLIENT: Drutex
- Estimated Number of Design Views: 434,962
- Verification code 2573346C69 · Verify this award
Colors
About Elegance and Modernity 전시 부스
'우아함과 현대성(Elegance and Modernity)'은 독일 뉘른베르크에서 열린 무역 박람회를 위해 제작된 전시 부스이다. 부스는 21.5×11미터 규모이며 벽체 높이는 5미터에 이른다. 블랙과 콘크리트 마감이 식물 요소 및 섬세한 조명과 어우러져 제품을 차분한 분위기 속에서 선보인다. 파사드는 라미네이트로 제작되었고, 천장에 매달린 황금빛 구름 설치물은 금속 펜싱 소재로 형태를 잡았으며, 디스플레이 유닛은 골드 색상으로 래커 도장했다. 모든 부재는 사내 목공팀이 직접 제작했다. 6×3.5미터 크기의 스크린에서는 영상이 상영되어 멀리서도 방문객의 시선을 사로잡는다.
About the A' Design Award 금상
Elegance and Modernity 전시 부스, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Elegance and Modernity 전시 부스, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Elegance and Modernity 전시 부스, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward. - Dimensions & Packaging
- SIZE: 21,5 x 11m
5m high walls
Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design. - Tags
- elegant, modern, minimalist,
- Production Technology
- The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.
Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.
Choosing the right lighting made it possible to showcase the products in their intended environments. - Design Challenge
- Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
- Research
- Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
- Inspiration
- Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail. - Project Duration
- Frontale 2022, Nuremberg
- Operation Flow
- the stand has a warm, sophisticated and light look
- Patents
- Smart Design Expo
- Image Credits
- Smart Design Expo
