Switchbag 백팩 by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 A' Design Award 동상 in 패션 및 여행 액세서리 디자인 Competition Category.

동액세서리· 2024

Switchbag 백팩

by Stephanie Branco

Client: ASA Leather Work

A' Design Award 동상 Winner in 액세서리 Category

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Verified Award Winner

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Colors

The Design

About Switchbag 백팩

스위치 백(Switch Bag)은 팬데믹의 영향에서 탄생했으며 인간 본성의 이중적 면모를 반영한다. 건축과 화가 몬드리안에서 영감을 받았다. 이 오브제의 외부는 미니멀하고 절제되어 있는 반면, 내부는 생동감 있고 다채로운 색상의 박스들로 대비를 이룬다. 자석이 장착된 이 박스들은 사용자의 필요에 따라 자유롭게 이동하고 배치할 수 있다. 백팩, 오피스이자 유목민적 홈, 홈 데코 오브제, 또는 정리 수납함으로 변신하며 다양한 환경에 적응하는 이 제품은 힘든 시기에 요구되는 회복탄력성을 상징한다.

The Recognition

About the A' Design Award 동상

Switchbag 백팩, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Switchbag 백팩, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Switchbag 백팩, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.